Digital Marketing Specialist

The Digital Marketing Specialist will play a key role in executing and optimizing the digital marketing initiatives across SEO, content marketing, lead generation and nurturing, website management, and campaign execution.This role is ideal for someone who combines creativity with analytical thinking and enjoys building marketing systems that drive measurable results. The ideal candidate is proactive, detail oriented, tech savvy, and passionate about continuous improvement.Key ResponsibilitiesSEO & Organic GrowthManage and optimize SEO strategy using BrightEdge and other SEO toolsConduct keyword research, competitive analysis, and trend identificationMonitor website rankings, technical SEO performance, and organic traffic growthIdentify content opportunities to improve search visibility and lead generationContent ManagementBuild and maintain a scalable digital content libraryUpdate and optimize website content, blogs, and landing pagesAssist with content planning aligned to buyer journeys and target industriesRepurpose existing content into multiple formats for campaigns and digital channelsEnsure messaging and brand consistency across all digital platformsCampaigns & Lead GenerationDevelop and execute digital marketing campaigns across email, web, and social channelsSupport lead generation initiatives that drive qualified inbound opportunitiesCreate and manage landing pages, forms, CTAs, and campaign assetsAssist with lead nurturing workflows and marketing automation initiativesCoordinate campaign execution with sales and leadership prioritiesWebsite & Digital ExperiencePerform ongoing website updates and content improvementsMonitor website performance, user experience, and conversion opportunitiesEnsure website content remains accurate, modern, and aligned with brandingAnalytics & ReportingTrack and report on marketing KPIs including traffic, conversions, engagement, and lead performanceAnalyze campaign performance and provide optimization recommendationsUse data insights to improve campaign effectiveness and ROIQualifications / Requirements2–5 years of experience in digital marketing, growth marketing, or demand generationStrong understanding of SEO principles and digital marketing best practicesExperience with SEO platforms such as BrightEdge, SEMrush, Ahrefs, or similarExperience managing website content and digital campaignsFamiliarity with Google Analytics, Search Console, and reporting toolsExcellent written communication and organizational skillsAbility to manage multiple projects and deadlines simultaneouslyPreferred: Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)Experience with B2B marketing and lead nurturingBasic understanding of HTML/CSS or CMS platformsWhat Success Looks LikeGrowth in organic website traffic and keyword rankingsIncrease in qualified leads and conversion ratesImproved website engagement and campaign performanceConsistent execution of digital marketing initiativesExpansion and effectiveness of content resources and nurture programsThe ideal Candidate Will Be: Data-driven and analyticalCreative and proactiveHighly organized and detail-orientedComfortable working independentlyPassionate about digital growth and continuous improvementExcited to help scale a growing technology company