Digital Customer Lifecycle Manager

Staples is business to business. You’re what binds us together.Our world‑class sales and sales support teams work directly with businesses of all sizes to offer products and services that meet customers’ unique needs. We are committed to understanding our customers and use best‑in‑class sales tools, technology, and digital experiences to deliver value. Our teams are constantly evolving, investing in skill development and offering rewarding career opportunities across the organization.The Digital Customer Lifecycle Manager owns the end‑to‑end lifecycle strategy for Small and Medium‑Sized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and reengagement. This role defines how customers move from enrollment to value realization, with a strong focus on Digital Enrollment (DE) customers and digitally assisted journeys.What you’ll be doing:Own and evolve the SMB customer lifecycle strategy across digital enrollment, integrated B2B, and business‑to‑business account segments.Partner cross‑functionally with Digital, Product, Technology, Operations, Marketing, and Sales teams to drive customer successDefine lifecycle stages, success metrics, and operating cadencesAnalyze acquisition quality, value, and yield to improve growth efficiencyInfluence digital experiences including site content, messaging, assisted journeys, and engagement cadencesMaximize qualified handoffs to sales and specialized support teams through optimized digital and assisted channelsDevelop intervention strategies for under‑engaged or declining accountsIdentify customer friction points, measure their impact, and drive root‑cause improvementsWhat you bring to the table:A strategic, customer‑centric mindset with a passion for lifecycle optimizationStrong analytical capabilities and comfort using data to inform decisions and prioritize investmentsProven ability to influence and lead through collaboration without direct authorityConfidence presenting insights and recommendations to senior stakeholdersA growth‑oriented approach to experimentation, iteration, and continuous improvement Proven experience owning end‑to‑end lifecycle strategies from acquisition through growth.Strong track record improving conversion, engagement, and early‑stage customer valueExperience defining lifecycle metrics, success criteria, and performance cadencesDemonstrated ability to partner cross‑functionally and drive executionBachelor’s degree required or equivalent work experience. 8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience.What’s needed- Basic Qualifications:Bachelor’s degree required or equivalent work experience. 8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience.What’s needed- Preferred Qualifications:Experience supporting SMB, digital enrollment, or sales‑assisted growth modelsFamiliarity with funnel analysis, customer segmentation, and journey optimizationExperience working closely with analytics and data teams to evaluate performance and impactWe Offer:Inclusive culture with associate-led Business Resource GroupsFlexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.