Senior Director - Digital Experience Performance & Optimization

1) Digital Experience Analytics & Insights Own the digital experience measurement framework, defining KPIs across acquisition, engagement, conversion, retention, and satisfaction. Translate complex behavioral, journey, and Voice of the Customer data into clear, executive-ready insights that inform product, marketing, and operational decisions, identify friction and value leakage, and drive a prioritized optimization roadmap 2) Analytics Instrumentation (Tagging & Surveys) Lead the digital analytics instrumentation strategy across web and app, including event taxonomies, tagging standards, tracking plans, and experience survey implementation. Partner with Product, Engineering, UX, and Mar. Tech teams to ensure accurate, scalable, and privacy-compliant data collection, supported by strong governance, documentation, QA, and ongoing data quality monitoring 3) SEO & Generative Experience Optimization (GEO) Own end-to-end SEO performance while defining and leading the evolution toward Genera...Director, Performance, Optimization, Digital, Experience, Leadership, Technology