Marketing Manager/Shopper Insights - 13487

Marketing Manager/Shopper Insights - 13487Length of Assignment: 12+ MonthsLocation: Ridgefield Park, NJSchedule: Hybrid, M-Thurs in office; Friday remoteTop Skills:Primary ResearchData AnalysisProject ManagementThe Marketing Manager will support in delivering shopper and retail Insights learning plan based on business needs and priorities through primary and secondary research.Daily duties and responsibilities will include but are not limited to:Manage project set up by:Partnering with key stakeholders to gather key inputs and stim for testingSupporting questionnaire set up, design and internal reviews and quality checksProject management and timelines of key phases and deliverablesDetermine and recommend best research methodology to address business questionsIdentify best vendor through appropriate RFP process (multi-vendor proposal review)Analyze and interpret data providing learnings that will bring value to the businessDeliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendationsConduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studiesDevelop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-inQualifications:Bachelor’s degree in business administration, marketing, product management, sales, or related field.5+ years’ experience analyzing consumer data and providing insights that drive business, including research methods and statistics.Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g. IRI, Circana & Nielsen) experience a plusSuperior Shopper focused Insights experience; Shopper Marketing/ Channel Marketing experience a plusExperience managing online research community a plusAbility to triangulate data and insights from different sources to drive consultative decision making.