Associate Director, Content (Alcohol Client)

Company Description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders — CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge branded content programs. Furthermore, you will utilize your knowledge of content development, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible. Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience. This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence. Responsibilities Partner with creatives during idea generation to identify potential for content in today's landscape through the lens of the consumer Work with Experience Planners to extend creative ideas through additional content leveraging joint business plans and preferred partnerships Establish content best practice in service of increasing advertising effectiveness Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator) In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose Work with Influencers or Media Publishers to produce branded content Participate in the development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content) Understands all phases of the clients' marketing objectives and provides media recommendations to deliver against these objectives Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space. Demonstrates initiative by researching and identifying valuable information/insights to improve media product Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies. Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production and brand approval, reporting and optimizations Participate in negotiations which includes, but is not limited to, evaluating RFP's, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs Attend vendor meetings to stay on top of marketplace and cultivate relationships within the vendor community Understands all proprietary research tools/processes and applies learnings during planning process Ability to compile and analyze reporting to determine performance insights and application to future campaigns Management, mentorship, and training of team Qualifications Bachelor's Degree preferred, ideally in Marketing, Communications, Advertising or a related field Must be comfortable working with on a Alcohol account and relevant products 5+ years of directly related experience Previous experience with digital media and content strategy Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style Willingness to learn and create solutions that challenge the status quo Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines Strong process development skills Proven experience in effectively coaching and developing others Additional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances Compensation Range: $107,780 - $153,405, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be March 30th, 2026. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. J-18808-Ljbffr