Franchise Development Coordinator

Position : A Place At Home - Franchise Development Coordinator Reports to : Director of Franchise Development Location : Omaha, NE Position Summary: The Franchise Development Coordinator is responsible for qualifying, educating, and advancing prospective franchise candidates through A Place At Homes Discovery Process with discipline and urgency. This role sits between early-stage lead engagement and final leadership approval. The Coordinator owns candidate qualification, discovery presentations, CRM intelligence, and mid-process velocity. The Director retains final approval authority, but the Coordinator is responsible for preparing candidates who are aligned, informed, financially capable, and operationally ready. A Place At Home is a franchised homecare brand of Dovida, a leading global provider of in-home care. Qualifications & Responsibilities: Candidate Qualification -The Coordinator is responsible for deeply understanding each prospective franchise candidate before advancing them through the Discovery Process. Conduct structured, high-quality conversations to uncover each candidates professional background, motivations, financial readiness, and long-term goals. Assess alignment with the senior care model by identifying transferable strengths, leadership capability, cultural fit, and potential risk factors. Clearly articulate and document what the candidate wants, why they want it, and whether they should advance protecting the brand by moving forward only fully aligned candidates. Discovery Presentations -The Coordinator is responsible for delivering structured, compelling, and consistent presentations that educate, build trust, and move candidates forward. Master the business model, operational framework, and competitive differentiators through ongoing training with the Director. Translate core selling points into clear, professional presentation materials and deliver Marketing, Operations, FDD, and Territory conversations with confidence and consistency. Drive clarity, trust, and forward momentum by reinforcing brand positioning and ending every interaction with urgency and defined next steps. CRM Management & Institutional KnowledgeThe Coordinator owns the integrity and depth of candidate documentation within the CRM. Maintain comprehensive, structured documentation after every candidate interaction, capturing motivations, objections, financial readiness, decision influencers, and alignment signals. Use CRM insights to deepen qualification on subsequent calls and prepare the Director and leadership team for high-level conversations. Ensure the CRM serves as a living source of truth to support Meet the Team preparation and create a seamless handoff to Onboarding upon award. Lead Source & Consultant Relationship DevelopmentThe Coordinator supports high-quality lead flow by cultivating relationships with referral and marketing partners. Cultivate and maintain strong relationships with franchise consultant networks and marketing partners to support consistent, high-quality lead flow. Represent the brand at conferences, consultant meetings, and industry events, traveling 28 times per year (average 4), both alongside the Director and independently when appropriate. Provide field insight and feedback to leadership to improve lead quality, positioning, and overall development strategy. Key Performance Indicators Sales Qualified Lead (SQL) Rate Maintain department-standard conversion of new leads through PreQualifying, exploration call attendance, personal review submission, and advancement to the Marketing presentation stage. Deal Velocity Complete Marketing, Operations, FDD, and Territory conversations within 23 weeks from initial Marketing call, maintaining disciplined urgency and structured progression. Meet the Team Day Invitation Rate Present candidates to the Director who are financially ready, operationally prepared, culturally aligned, and consistently approved for Meet the Team Day. Requirements Full-time on-site office attendance at Omaha, NE headquarters Sales Experience Three Years or More Systems Experience Google Workspace, Microsoft Office, Common Sales CRMs, Social Media Travel Experience May be required to travel 2-3 times per year, increasing over time Coachability This is a growing team built on mutual respect and a desire to learn and get better. Those with an open mind and student mentality will have the best chance of success Benefits: Competitive Base, Commission, & Performance-Based Bonus Opportunities Health Benefits Package 401k with Match Paid Time Off Corporate Office with Amenities