Taskforce Director of Marketing

Position Overview:Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.Job Functions:Spearhead a cohesive annual marketing plan aligned with overall business objectives and market researchDirect marketing strategy for special projects, launches, and big picture initiativesAnalyze business performance and changing market dynamics to inform strategic pivotsBuild brand experiences, events, and promotions to drive salesOversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunitiesManage media relations and partnerships with PR agencyEvaluate marketing performance based on key performance indicators and ROIDevelop guest experience strategies, and make improvements based on guest feedbackDrive development of messaging, branding, collateral, and photography, and ensure consistency across touchpointsPosition hotels as local and industry leaders and represent properties at community eventsMaintain relationships and communication with key partners across the organization to build consensus and alignmentConduct marketing calls, prepare marketing briefs, and produce routine reporting for stakeholdersLead and mentor team, recruit, train, and develop team membersCreate and manage marketing budgetRequirements:8+ years of progressive experience in marketing roles within the hospitality industryDemonstrated ability to think strategically and execute tactically on multiple projectsFamiliarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and toolsResults-driven mindset with a focus on achieving measurable outcomesExcellent communicator and pro-active about sharing plans and resultsSelf-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientationEffective in complex, multi-stakeholder, deadline-driven environmentsAble to travel frequently to visit properties, manage photo/video shoots, meet with contacts, and drive marketing agendas