Restaurant Brand Development Specialist (Mandarin required )

Job Description :Job OverviewWe are seeking a dynamic and innovative Brand Specialist to join our team. The ideal candidate will play a crucial role in enhancing our brand's presence and driving marketing strategies across various channels. This position requires a blend of creativity and analytical skills to effectively manage our brand's identity and engage with our target audience through effective marketing initiatives.Pay: $80,000.00 - $90,000.00 per yearJob description:A. Interior Design SupportParticipate in restaurant interior design, including hard decoration layout and soft furnishing selection, ensuring alignment with brand identity.Assist in implementing design plans and follow up post-opening evaluations for improvement.B. Brand DesignContribute to the creative development and refinement of brand visual systems (logo, VI, menu design, marketing materials).Ensure all design deliverables are consistent with brand positioning and image.C. Brand PromotionAssist in planning and executing online and offline promotional activities to enhance brand awareness and reputation.Collaborate with the social media team on event publicity and content planning.D. Product Selection & PlatingParticipate in selecting tableware and plating styles to match brand positioning and guest experience.Track trials of new products and collect feedback for optimization.E. Pricing ManagementAssist with menu pricing research and market analysis to balance brand positioning and profitability.Provide adjustment suggestions based on market trends and sales dataF. Delivery Platform OperationsManage daily operations and campaign planning for delivery platforms (Uber Eats, Fantuan, HungryPanda, etc.).Optimize menus, images, and marketing copy to increase conversion and customer satisfaction.