Senior Business Development Manager
About the CompanyLifeStraw is looking for an experienced Senior Business Development Manager with strong CPG and retail experience to drive new business across our key sales channels. This role is focused on identifying, engaging, and closing new retail and distribution partners across Mass, Outdoor, Club, and Specialty markets. The right candidate knows how to build pipeline from scratch, navigate retail buyers, and convert opportunities into purchase orders that can scale. This is a high-impact role that reports to the VP of Global Sales and offers executive visibility and room to grow.About the RoleLifeStraw is looking for an experienced Senior Business Development Manager with strong CPG and retail experience to drive new business across our key sales channels.ResponsibilitiesIdentify, prioritize, and actively pursue target accounts aligned to LifeStraw’s channel and product strategyGenerate and close new business across priority retail and distribution channelsBuild and maintain a consistent, high-quality pipeline across retailers and distributorsLead outbound prospecting efforts with discipline (target lists, outreach cadence, event follow-up)Own the full new business cycle: prospecting, buyer engagement, pitch, negotiation, initial sell-inDevelop clear, retailer-ready sell-in pitches (assortment, pricing, margin, promo framework)Partner with channel leaders to ensure alignment on targets, assortment, and channel guardrailsDrive initial purchase orders and ensure accounts are “handoff ready” (forecast, launch plan, expectations set)Maintain accurate pipeline tracking, activity reporting, and contribution to forecastRepresent LifeStraw in buyer meetings, trade shows, and industry eventsProvide structured market feedback (retailer needs, competitive landscape, channel opportunities)Qualifications7 - 12+ years of CPG sales or business development experience, with a focus on retail channelsRequired SkillsProven track record of opening new retail or distribution accounts and driving initial sell-inExperience selling into Mass, Outdoor, Club, or Specialty retail channelsStrong understanding of retail economics: pricing, margins, promotions, assortment, agreements and buyer expectationsDemonstrated ability to build pipeline from scratch and consistently convert opportunities into revenueConfident, effective communicator with the ability to engage buyers and close businessHigh ownership mindset - operates independently with clear accountability to resultsStrong organizational discipline across pipeline management, follow-up, and executionAbility to work cross-functionally with sales, marketing, and supply chain to support new account launchesAbility to travel for buyer meetings, trade shows, and market developmentEqual Opportunity StatementAt LifeStraw, we fight for good. We’re a mission-driven company redefining safe water access through innovation, impact, and sustainability. Every product sold contributes to our humanitarian programs, and every team member contributes to our global footprint. We are also committed to building a team culture that reflects the way we work and the values we stand for:Foster a culture of collaboration, accountability, and continuous improvement across functions and markets.Bring a high attention to detail to everything you touch.Live our values: Fighting for Good; Living, Working, and Creating with Impact in Mind; Erring on the Side of Action; and Leaving Everything Better.Contribute to LifeStraw’s impact on people and planet, including local volunteering and sustainability efforts.