Growth Marketing Manager

The RoleWe're hiring a Growth Marketing Manager to be a hands-on, execution-first operator and a true right-hand partner to the Director of Growth Marketing.This role is for someone who:Loves being in the platformsIs highly analytical and data-orientedIs excited to help scale budgets, creative testing, and reporting across growth channelsThinks about paid media in the context of the entire business, not just one dashboardYou'll be deeply involved in paid search, paid social, video, and creator-led advertising, with room to grow across channels and responsibility as we scale.What You'll DoPaid Media Execution & OptimizationSupport - build, launch, and optimize campaigns across:Paid Search (Google) and YouTubeProgrammatic & CTV (where applicable)Meta, TikTok& MoreExecute day-to-day optimizations: budgets, pacing, bids, audiences, and creative testingExecute structured creative tests across formats, creators, and platformsSupport scaling decisions through in-platform analysis and experimentationAnalytics, Reporting & MeasurementPull and analyze performance reports across channelsConduct cohort analyses and funnel analysis using platform data + ShopifyAnalyze halo effects and cross-channel impactPartner on attribution thinking (platform metrics vs blended performance)Translate data into clear insights and recommendationsCreator-Led Advertising & PartnershipsSupport execution and reporting for creator-led advertisingHelp manage performance tracking as creator content flows into:TikTokYouTubeMetaAnalyze creator performance across channels and formatsHelp surface insights on what content, creators, and narratives scale bestWorkflow & AutomationUse AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)Help streamline processes for testing, reporting, and insightsConstantly look for ways to move faster without sacrificing rigorRequirementsWhat You Bring2-4 years of hands-on paid media experience across paid search and paid social platformsExperience working directly inside paid platforms (not just overseeing)Strong analytical mindset - comfortable with data, cohorts, and performance analysisFamiliarity with Shopify and ecommerce performance metricsUnderstanding of how channels interact and drive incremental growthInterest in creator-led advertising and performance storytellingComfort moving fast, testing often, and owning resultsWhat We're Looking ForYou are driven by a high-growth environmentYou want to be hands-on keyboardYou enjoy pulling data, analyzing performance, and finding insightsYou're excited to be a right-hand partner, not just execute tasksYou're curious, proactive, and growth-mindedYou care about outcomes, not vanity metricsNice to HaveExperience scaling budgets across multiple paid channelsExposure to MMM, incrementality testing, or blended reportingExperience working with creators or UGC-style contentStrong comfort using AI tools to improve efficiencyBackground in paid search and/or programmatic / CTVBenefitsCompetitive compensation including salary and equityFully-paid health, dental, and vision insuranceDowntown Manhattan office (4 days in office), with flexible work setup and 15 days of PTOWhy You'll Love Working Here: