Vice President of Marketing

Introduction Zenith is a team of Workers' Compensation Specialists committed to helping businesses succeed by protecting against the financial and human consequences of workplace injuries, providing for the needs of injured employees and making the workplace safer. To distinguish ourselves as the desired provider of Workers' Compensation Insurance, values such as collaboration, work-life balance, and integrity are placed at the center of all our operations. In addition, Zenith supports career advancement through a dedication to ongoing learning and development. An individual coming to Zenith will not only receive competitive compensation and a comprehensive benefits package, but continuous opportunities to grow as a professional.OverviewLead. Influence. Build.Are you a proven insurance marketing leader who thrives at the intersection of strategy, relationships, and disciplined growth? Do you have the credibility to sit across the table from sophisticated brokers and large account decision makers plus the vision to build a high‑performing marketing team?We’re seeking a Vice President of Marketing in the Bay Area to lead strategy, people, and performance across a key region for Zenith. This is a leadership role with broad influence, high visibility, and the opportunity to shape long‑term growth through strong broker partnerships and large account leadership.You WillOwn the regional distribution strategyLead and develop an experienced marketing teamDrive profitable growth across small, middle market and large account segmentsServe as a broker-facing leaderBe a key steward of the Zenith brand and value propositionResponsibilities🔹 Lead Regional Growth & Distribution StrategyDesign and execute a strategic regional marketing plan aligned with profitable growth goalsBuild and manage the right mix of broker partners based on geography, opportunity, and capabilityLead broker prospecting, appointments, terminations, and performance optimizationDevelop deep insight into broker books, sales approaches, and competitive positioning🔹 Own Large Account MarketingLead large account marketing efforts, including early identification, engagement, and renewal strategyPartner closely with our large account underwriting team to meet with prospective policyholders and bring them through our positioning process.Bring strong working knowledge of risk‑sharing products, including:Retrospective rating plansLarge deductible programsCaptive and alternative risk structuresHelp brokers and prospective policyholders understand complex risk solutions🔹 Drive Sales Excellence & Pipeline PerformanceLead a regional marketing team that consistently delivers high‑quality submission flowEnsure strong pipeline discipline to achieve growth goalsActively engage in key new business opportunitiesCoach teams on influencing outcomes, presenting value, and overcoming barriers to close🔹 Build the Zenith Brand in the MarketEnsure agencies can clearly articulate the Zenith DifferenceLead joint presentations, agency training, and next‑generation producer engagementRepresent Zenith at industry, agency, and association eventsPartner with internal teams to evolve marketing materials, programs, and positioning🔹 Develop People & CultureCoach, develop, and inspire a team of Territory Marketing ManagersSet clear expectations, create accountability, and foster continuous improvementBuild strong, collaborative partnerships across underwriting, claims, claims legal, medical management, SIU and Safety & Health. Education Bachelor's Degree required Knowledge, Skills, And AbilitiesWe’re looking for a leader who brings both presence and substance:Deep understanding of insurance distribution through independent agents and brokersDemonstrated success leading both middle market and large account marketing strategiesStrong working knowledge of risk‑sharing and alternative risk productsProven ability to influence without authority and build credibility with senior stakeholdersTrack record of delivering measurable growth with underwriting disciplineStrategic thinker who can execute tacticallyConfident communicator comfortable presenting to executives, brokers, and customersNatural leader who attracts, develops, and retains top talentValid Driver’s LicenseThis role is ideal for someone who wants to lead at scale, influence outcomes, and leave a lasting mark on a region and a brand. If you’re energized by relationships and building something meaningful, we’d love to talk.Pay, Benefits, And Other InformationThe expected salary range for this position is $180,000 to $250,000. Actual pay will be adjusted based on experience, geographic location, and other job-related factors as permitted by law. Qualifications may warrant placement in a different job level.BenefitsMedical, Dental and Vision InsuranceFlexible Spending AccountsPaid Parental LeaveLife, AD&D and Disability Insurance401(k), Employee Share Purchase Plan (ESPP)Education and Training Reimbursement10 paid Company Holidays, 2 Personal Days, 2 Floating HolidaysEmployee Assistance Program (EAP)For more information, review details on the Benefits page of our Career Site: https://www.thezenith.com/careers/benefits/Zenith typically posts jobs for a minimum of 8 to 14 calendar days. If you are interested in any of our open positions, we encourage you to submit your application promptly.Zenith Insurance Company is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. In compliance with California law, we are committed to fair hiring practices. Pursuant to the California Fair Chance Act (AB 1008), we will consider qualified applicants with criminal histories in a manner consistent with the law. Additionally, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will not inquire about an applicant’s criminal history until after a conditional offer of employment has been made.If you are a qualified individual with a disability or a disabled veteran and need assistance accessing our career center or applying for a position due to your disability, you are entitled to request an accommodation. To make a request, please contact a Human resources representative at Zenith Insurance Company.