VP of Marketing, gt.school (Remote) - $200,000/year USD

You are not interested in running campaigns. You want to own the outcome.Most senior marketing positions track performance through impressions and activity levels. This role tracks enrollments. At gt.school, market demand is already present. Families are searching for a credible, high-performance K–8 program designed for gifted learners. Our AI-powered approach accelerates learning mastery and allows students to explore advanced topics and practical skills. The product delivers. The market is prepared.What we require now is a marketing leader capable of transforming demand into sustainable growth.You will control the complete enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your objective is clear: transform high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative choice in gifted K–8 education.No existing playbook will be handed to you. You will design the funnel, establish positioning, execute experimentation, and construct a dependable execution system leveraging agencies, freelancers, and technology. You will function with full autonomy and direct responsibility for outcomes.If you seek ownership of a concrete target and the authority to design the system that delivers it, let's connect.What You Will Be DoingControlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CACCreating and executing ongoing experimentation to uncover and resolve high-impact conversion barriersDeveloping the annual marketing roadmap across virtual, campus, and summer programs, including positioning, audience segments, channel strategy, budget planning, and quantifiable objectivesConstructing a high-velocity execution framework that delivers consistently through agencies, freelancers, and marketing platformsCollaborating directly with enrollment and school operations to translate family insights into more effective messaging and higher-performing creativeWhat You Won’t Be DoingExecuting awareness-focused campaigns with no accountability for enrollmentsServing as an order-taker for ad hoc marketing requests lacking clear ROIWaiting for lengthy approvals or navigating large bureaucratic structures to executeFocusing on vanity metrics that have no connection to enrolled familiesVP Of Marketing Key ResponsibilitiesConstruct and manage a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining authority in gifted K–8 education.Basic RequirementsBachelor's degree (BA or equivalent)10+ years of experience controlling full-funnel marketing strategy and measurable results in startup, technology, or high-growth settingsProven accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion ratesAdvanced funnel analytics proficiency with a history of diagnosing problems and prioritizing high-leverage improvementsExperience establishing brand strategy, positioning, and messaging at the company levelDemonstrated ability to create and oversee scalable execution systems utilizing agencies, freelancers, and marketing technologyCapacity to work full-time (40 hours/week) in a remote position based in the United StatesAbout Gt.schoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.GT School students explore their passions, develop critical thinking skills, and learn to innovate.Because that's where genius lies.GT School is where gifted minds turn potential into power.There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-NewYork-VPofMarketing