Principal Product Manager, SoFi Money (San Francisco)

Employee Applicant Privacy NoticeWho we are:Shape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.The RoleAt SoFi, we're on a mission to help our members get their money right, and become a Top 10 Financial institution. We're seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money's new user onboarding and activation journeys with the goal of creating a world-class product experience for our Members in their first 90 days.Specifically, we are looking for someone with a proven track record driving account growth, activation and retention. In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention. As a key cross-functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level.What You'll Do:Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members' early lifecycle.Use data to uncover key jobs to be done and create personalized member journeys from Day 1. Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics.Collaborate closely with engineering, design and other cross-functional partners through the product life cycle, from initial concept to high-quality delivery.Effectively balance member, business, and technical goals with available resources to maximize impact.Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.Ensure all growth strategies align with SoFi's mission, values and regulatory responsibilities.What You'll Need:7+ years of B2C product management experience with a proven track record driving growth and retention through user-centered design and experimentation.Experience with experimentation platforms (we use Optimizely and StatSig).Bachelor's degree or higher in a relevant field.A proactive, results-oriented approach to your work.Compensation and BenefitsThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFipage!SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.The Company hires the best qualified candidate for the job, without regard to protected characteristics.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.New York applicants: Notice of Employee RightsSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Internal EmployeesIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.