Digital Marketing Operations Manager

Digital Marketing Operations ManagerLocation: Winston-Salem, NC (Hybrid: 3 days onsite / 2 days remote)Compensation: $95,000-$115,000 base + 12% annual bonusAbout The OpportunityOur client is a highly successful, industry-leading manufacturing organization with a strong national footprint and a reputation for operational excellence, innovation, and sustained growth. As the company continues investing in the modernization of its digital marketing capabilities, they are seeking a Digital Marketing Operations Manager to help build structure, scalability, and operational excellence across the digital marketing function.This is a highly collaborative, hands-on role supporting digital execution across web, social, lead generation, content workflows, and customer engagement initiatives. The ideal candidate is organized, resourceful, and comfortable balancing strategic thinking with day-to-day execution.Position OverviewThe Digital Marketing Operations Manager will support the coordination and execution of digital marketing initiatives across multiple channels and platforms. This individual will help manage workflows, timelines, website operations, lead routing processes, agency coordination, and digital project execution.This role is ideal for someone who enjoys working cross-functionally, improving processes, and operating in a fast-paced environment where they can help build and scale digital marketing operations over time.Key ResponsibilitiesDigital Marketing Operations & Project CoordinationServe as the central operational point of contact for digital marketing initiatives from intake through launch.Coordinate timelines, priorities, approvals, and deliverables across Marketing, Sales, Product, Customer Service, IT, and external agencies.Translate strategic initiatives into actionable execution plans and operational workflows.Maintain visibility into active projects and ensure initiatives move efficiently and on schedule. Website & Digital Experience Management Oversee day-to-day coordination of website operations and digital customer touchpointsCoordinate content publishing, page updates, navigation changes, SEO enhancements, UX updates, and form changesPartner with internal stakeholders and agency/development teams to ensure accurate implementation and successful launchesPerform hands-on QA testing and troubleshooting to ensure functionality, tracking accuracy, and user experience consistencyLead Flow & Customer Journey Operations Support lead capture workflows, routing logic, source tracking, and marketing automation coordinationPartner with Sales, Customer Service, and IT teams to ensure leads and inquiries are routed and handled properlyHelp improve customer journey workflows, digital touchpoints, and operational consistency across channelsAgency, Vendor & Workflow Management Manage day-to-day coordination with marketing agencies and external vendorsProvide clear requirements, prioritization, feedback, and follow-up to ensure quality executionReview deliverables for accuracy, branding consistency, SEO standards, UX alignment, and tracking implementationHelp establish scalable processes, operational standards, and workflow documentationMarketing Technology & Reporting Support Support administration and coordination of marketing platforms including CMS tools, CRM systems, SEO tools, and social publishing platformsCoordinate platform updates, integrations, analytics tagging, and issue resolution with internal and external partnersMaintain campaign tracking standards, source attribution governance, and reporting consistencyPartner with analytics stakeholders to improve data quality and operational reportingProcess Improvement & AI Enablement Identify opportunities to improve marketing workflows, operational efficiency, and execution consistencyLeverage AI tools to support content review, workflow optimization, QA processes, documentation, and operational scalabilityContribute to the ongoing evolution and maturation of the digital marketing organizationQualificationsRequired Experience Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent professional experience)5+ years of experience in digital marketing, marketing operations, digital project management, or related functionsHands-on experience supporting digital marketing execution across websites, CMS platforms, campaigns, content workflows, SEO, analytics tagging, and digital coordinationExperience managing agencies, vendors, or external marketing partnersStrong understanding of digital marketing workflows, lead routing processes, customer journeys, and execution dependenciesComfortable working directly within marketing platforms and digital tools when neededPreferred Technical Exposure CMS and CRM platform experienceWebsite operations and content publishing workflowsSEO fundamentals and analytics taggingMarketing automation and campaign coordination toolsAI tools supporting marketing operations and workflow efficiency Why This Role?Opportunity to help build and operationalize a growing digital marketing functionHigh visibility and direct partnership with digital marketing leadershipBroad exposure across web, social, customer journey, analytics, content, and marketing operationsBlend of strategy, execution, process improvement, and cross-functional collaborationStrong opportunity for long-term career growth as the marketing organization continues to expandCollaborative culture with significant investment in digital modernization and innovationCategory Code: JN009#CRGSearchJobs