Senior Manager, Partnership Marketing - Naming RightsNewDetroit, MI 48226

Senior Manager, Partnership Marketing - Naming RightsThe Senior Manager, Partnership Marketing Naming Rights will be the centerpiece for naming rights digital and social communications and be charged with driving insights through digital aptitude and analytics, ultimately resulting in growing presence, impressions and traffic across digital and social platforms.This position will be the internal point of contact for all cross programming related to Lions channels and interacting with Lions channels (digital, social, etc.) and have oversight of the applicable customer journey, along with aiding in development of and activating the ensuing umbrella digital strategies.This position must also have a deep digital and analytics understanding, as this position will be charged with leading the analytics delivery and digital performance processes for naming rights. This includes (but is not limited to) website performance and optimizations, social performance and optimizations, digital and social marketing and executing/capturing case studies, recaps and best in class examples.Essential Functions (including, but not limited to):The Senior Manager Partnership Marketing Naming Rights will have daily responsibilities including, without limitation, the following:Partnership MarketingLead the focused growth of the naming rights social channels and strategy, using social media to engage fans, build brand affinity and drive traffic throughout the yearParticipate in integrated meetings to enhance digital and social asset ideation, collaboration and performance across applicable assetsCollaborate with teammates to work with agency resources and collaborate with internal departments and team members in order to complete contract deliverables and implement best practices*Maintain & deepen day to day relationships between naming rights partner and internal departmentsWork with naming rights partner to identify measurable business objectives specific to their social & digital goalsCo-develop and execute a specific digital/social marketing plan (alongside hired digital agency) that most effectively leverages our assets and capabilities, supports our partners' business and delivers on objectives*Manage expenses (as applicable) related to partner events/engagement activityAttend client meetings and be an integral part of how partner, partner agencies and managed agency resources curate a unique plan for activation of naming rights partnershipCollaborate with Partnership Marketing, Solutions & Analytics staff on the end of season recap process, which includes the preparation of recaps, leveraging market research and analyticsGame-day responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligationsEvent planning, production, and execution for partner-sponsored events and/or meetingsWork with NFL sponsorship colleagues sharing ideas and industry best practicesDigital/AnalyticsBecome familiar with the internal analytics resources available in order to enhance, optimize and/or develop the digital assets within the naming rights agreementDevelop strong working relationships with the broader marketing & analytics teamBe a strong link between departments with a clear focus on corporate partnerships, digital and analyticsOversee analytics output and put insights to work to drive business resultsCollaborate with 3rd party vendors to maximize data and insight capture and opportunity for utilizationWork with 3rd party vendors and internal departments to assist in development of key data-driven initiativesWork alongside Lions digital team to understand areas of opportunity, collaboration, etc.Monitor external market analysis trends and apply best practices to assetsDevelop clear and actionable research to yield insightsAssist with daily and long-term re-orientation and revitalization of fordfield.com, to include:Coordinate with internal staff on day-to-day maintenance of websiteCoordinate with digital staff on monetization of fordfield.com through social media, content creation and site layoutWork with relevant department head(s) regarding business and marketing content for Ford Field assets to drive business objectives for naming rights partnerWork with partnerships team to manage and maintain web ads throughout all digital channelsCollaborate with internal departments to support web design needs and objectivesWork with internal departments as appropriate to create and maintain basic web graphics for website and social media channelsPresent digital concepts to team members and executives (both internal and naming rights partner)Nonessential Functions:Natural ability to develop a strong rapport and establish long-term relationships with both clients and co-workersWill accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.Qualifications/Requirements:Bachelor's degree required; preferred areas of study include digital, mathematics or analyticsExperience working within multiple CMS platformsMaintain an appropriate level of knowledge of Adobe Creative Suite and Microsoft OfficeMinimum 5 or more years of successful digital and analytics experience with a major leagueprofessional sports team, high-profile sports and entertainment entity or automotive focused agencyExperience formulating digital marketing plans and promotions from development to executionSuccessful history developing dashboards to track data and report out to assist in day to day tracking of businessMinimum computer aptitude required: Microsoft Word, PowerPoint, Outlook; strong proficiency in Excel including experience with vlookups, pivot tables and general data manipulation while providing insight and solutions-based recommendations of the dataAbility to understand and articulate analytical services and metricsHigh level of comfort creating clean and informative visualizations with multi-channel dataExperience with building intelligent processes around handling partner data and navigating agency relationshipsAstute understanding of core digital metrics (CPL, ROAS, clicks, impressions, etc.) and how they are calculatedExcellent writing and verbal communication skillsStrong organizational and time management skillsAble to work extended hours including games and events in the evening and on weekendsDemonstrates an ability to work independently and to be self-motivated to make things betterExceptional problem solving and multi-tasking skillsAttention to detail and ability to thrive in a deadline driven environmentStrong desire to always "make things better"A valid Driver's License and a good driving record