Sr. Director, Demand Generation

Demand Gen, Director/Sr DirectorWe're looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact.You'll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth.This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.What You'll DoOwn Pipeline GenerationPlan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)Drive MQL ? SQL ? pipeline with clear hypotheses and targetsOwn quarterly pipeline goals in partnership with Sales and RevOpsBuild a Scalable Program and TeamDesign and run lead capture, nurture, and re-engagement programsImprove lead quality through segmentation, scoring, and routingPartner with content and product marketing on offers that convertOptimize PerformanceTrack and analyze funnel performance from first touch through opportunityOptimize for CPL, conversion rates, and pipeline efficiencyRun experiments to improve channel performance and campaign ROICollaborate Cross-FunctionallyWork closely with Sales on ICP definition, messaging, and feedback loopsPartner with RevOps on attribution, reporting, and toolingAlign with Product Marketing on positioning and launchesOperate Like an OwnerManage campaign calendars, budgets, and vendorsHelp define demand gen best practices as a leader of a small but growing teamContribute to GTM planning and forecastingWhat Success Looks Like (First 612 Months)Predictable, repeatable pipeline contributionImproved MQL ? SQL and SQL ? opportunity conversion ratesClear visibility into what channels and campaigns actually drive revenueStrong trust and alignment with Sales and RevOpsHighly capable team that you have hiredWhat We're Looking ForMust-Haves7 - 12 years of experience in B2B demand generationProven track record of driving pipeline in a SaaS or tech companyHands-on experience with paid channels and marketing automationStrong analytical skills and comfort with funnel metricsHands-on experience with AI toolsExperience building and motivating high performing teamsNice-to-HavesExperience at a rapidly scaling B2B SaaS companyFamiliarity with PLG or hybrid sales motionsExperience owning budget and forecastsComfort wearing both strategic and execution hatsTools You May Have UsedHubSpot, Marketo, or similarSalesforceGoogle Ads, LinkedIn AdsAmplitude, GA, or other analytics toolsClearbit, ZoomInfo, or enrichment toolsWhy This Role MattersThis is a high-impact role at a critical stage of growth. You'll shape how demand generation works at the companynot just run campaigns. The right person will be a key leader in our marketing organization.About JumpJump's mission is to empower financial advisors and their clients to thrive in the age of AI. Jump's primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump's product is expanding to include many other advisor workflows, as well as into other finserv verticals.Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.Jump is backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.Jump's team values are High Velocity, World Class, and Direct + Kind + No Drama.Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.CompensationMedical, dental, vision benefits401k available