Business Development Advisor
Job Summary We are seeking a dynamic and proactive Business Development Advisor to drive growth and expand our market presence. In this role, you will identify new business opportunities, build strategic relationships with healthcare providers and community partners to increase referrals and client acquisitions, and develop innovative plans to meet organizational goals.You will be responsible for executing targeted sales strategies, conducting in-home consultations with prospective clients, and supporting new care starts when needed.This is a high impact, field-based role requiring a strong blend of strategic thinking, relationship-building, and sales execution. Your expertise in sales, negotiation, and customer relationship management will be essential in fostering long-term partnerships and delivering value to clients. Join us to contribute to a vibrant team dedicated to strategic expansion and impactful business solutions.Key Responsibilities:Sales Strategy & Market Analysis:Identify and pursue new business opportunities through market research, networking, and outreach efforts.Develop and implement strategic plans to increase market share and client acquisition.Build and nurture strong relationships with potential clients, healthcare providers and referral sources, including hospitals, home health agencies, assisted living facilities, and physicians to facilitate ongoing collaboration.Represent Home Instead at industry events, health fairs, professional conferences, and community meetings.Develop and execute local marketing campaigns to increase brand visibility and engagement.Sales Execution & Performance Tracking:Conduct high-impact sales presentations and face-to-face meetings with healthcare professionals and community partners.Educate referral sources on Home Instead's value proposition and tailor solutions to client needs.Utilize CRM (Customer Relationship Management) software such as Salesforce to track leads, manage pipelines, and analyze sales data.Track and report key performance indicators (KPIs) and sales goals.Manage projects from inception through execution, ensuring timely delivery of solutions that meet client needs.Collaborative Planning & Implementation:Collaborate with leadership to create and implement sales and marketing plans.Partner with care coordinators and client service managers to ensure a seamless client onboarding experience.Consultative Sales & Client Support:Perform consultative sales processes, including outreach, referral qualification, and conversion.Provide support by conducting in-home care consultations and assisting with new care starts as needed.Provide feedback on market trends and business development opportunities to internal teams.Compliance & Ethical Conduct:Ensure compliance with industry regulations and company policies.Align business development strategies with overall business objectives.Qualifications & ExperienceOne year experience in home care, healthcare or senior-related industry is preferred, an equivalent combination of education and work experience may be considered.Proven experience in business development, sales, or related roles with a track record of achieving targets.Strong proficiency in CRM software like Salesforce or other CRM platforms for managing customer data and sales processes.Excellent strategic planning skills with the ability to analyze market trends and identify growth opportunities.Effective negotiation skills with a focus on creating win-win outcomes for clients and the organization.Knowledge of marketing principles and techniques to support outreach efforts.Exceptional communication skills with the ability to present ideas clearly and persuasively.Valid Driver's License and reliable transportation required.Preferred QualificationsKnowledge of Medicare, VA, and private pay home care services.Existing relationships with local healthcare providers and senior living communities.Experience working with healthcare referral sources.Bachelor's degree.Join us as a Business Development Advisor where your energy, strategic mindset, and relationship-building skills will propel our organization forward!Company DescriptionHome Instead is the world's leading provider of in-home care, dedicated to helping older adults live safely and independently while maintaining their quality of life. Our compassionate Care Professionals offer services ranging from occasional respite care to full-time support, providing families peace of mind. Backed by Honor Technology, Home Instead is transforming the aging experience by blending innovative home care solutions with over 30 years of expertise. We strive to make a meaningful difference for both clients and their families through our personalized care approach.