VP, Brand Strategy (Healthcare Provider)

OverviewVP, Brand Strategy (Healthcare Provider)Merge storytelling and technology to solve business challenges for ambitious healthcare brands. MERGE partners with leading clients across health, life science, and consumer health categories with offices in multiple cities. We use a talent-to-task process to help clients think higher and feel deeper about their customers.Emerge to the Top of Your CareerWe strive to create a superior work experience where talented and ambitious people grow, engage their minds and hearts, and do the best work of their careers.About MERGE Brand StrategyWe deliver strategy built for the complex reality of today's consumer, with a focus on Health and Wellness. Our proprietary mindset — The Whole Human Insight Advantage — informs every recommendation and grounds our work in deep human truth across Lifestyle and Health divisions.ResponsibilitiesArchitect of Strategy: Lead the development of large-scale, complex brand strategies and long-term marketing visions for current clients and new business. Produce foundational outputs (audience insights, positioning, launch strategies, brand plans) and tailor frameworks to each engagement.Collaborative Leadership: Guide collaboration with clients, creative leads, and partners through workshops and ideation to develop inventive, strategic solutions.Insight & Innovation: champion inventive research methodologies to uncover fresh customer insights. Leverage AI tools to validate brand hypotheses and scale hyper-personalized strategies.Inspire Creative Excellence: Write master briefs and partner with creative leaders to translate strategic vision into award-winning work.Leadership & Commercial Growth: Drive business growth by tying insights to client objectives, leading new business strategy and expanding services with existing clients.Client Advisory: Advise C-Suite clients, guiding bold solutions and investment in progressive brand building.Technology Integration: Embed AI-driven tools into the Brand Strategy workflow and contribute to the firm's AI roadmap.Culture & Talent: Foster trust with MERGE stakeholders and oversee the development and deployment of strategy staff.Industry Authority & Thought Leadership: Publish forward-thinking thought leadership and analyze trends to position clients and the agency ahead of the curve.QualificationsExperience: 12+ years in brand strategy or related roles, with at least 4+ years serving Provider/Health Systems clients. Track record of delivering ambitious outcomes for startups to Fortune 100 companies.Provider & Health System Focus: Expertise applying strategic principles across complex health systems, with understanding of industry nuances and regulatory contexts.Integrated Marketing Leadership — Ability to architect holistic strategies across multiple stakeholders (consumers, physicians, donors, business community, internal teams) and design seamless, multi-channel brand journeys using digital insights.Strategic Fluency & Innovation: Proficiency in audience definition, segmentation, and Creative Briefs; innovating beyond traditional approaches to drive growth and measurable impact.Commercial Acumen: Experience consulting with C-Suite clients on business impact, with clear KPI definition and investment rationale.Storytelling Mastery: Strong ability to marry data with narratives to inspire and drive creative excellence.Executive Presence: Consult with senior clients and lead cross-functional teams.Collaborative Leadership: Build cross-functional partnerships to develop culturally relevant ideas.Adaptability & AI Proficiency: Entrepreneurial mindset with comfort using AI tools to enhance strategy, not replace it.Compensation & BenefitsSalary range: $164,000 - $197,000. MERGE discloses salary ranges and is committed to equitable compensation practices. Benefits include medical, dental, vision, life insurance, 401K, lifestyle spending, employer-paid life and disability insurance, flexible time off and holidays, and additional rewards. Applicants must be legally authorized to work in the United States.Note: Some lines about application instructions and forms are omitted to maintain a concise, job-focused description.Equal Opportunity & InclusionMERGE is an Equal Opportunity Employer. We value diversity and inclusion and do not discriminate based on protected statuses. This content preserves the essential policy statements and salary transparency.Voluntary Self-IdentificationVoluntary self-identification for government reporting purposes is requested. Completion is voluntary and confidential. The employer complies with applicable EEO and OFCCP requirements.J-18808-Ljbffr