Growth Marketing Manager

Overview Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is encouraged.We're seeking a proactive self-starter who naturally brings innovative solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, the primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.If you thrive on hitting the ground running, this role is tailor-made for you.ResponsibilitiesStrategic Planning : Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.Campaign Execution : Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.Lead Generation : Designing and implementing lead generation initiatives to attract qualified potential customers.Customer Acquisition : Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.Customer Retention : Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.Data Analysis & Reporting : Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.A/B Testing & Experimentation : Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.Collaboration with Cross-Functional Teams : Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.Qualifications3+ years of hands-on experience as a SaaS growth marketing professionalDeep understanding of SaaS business models and customer lifecycleExperience with the AARRR Funnel / Pirate MetricsProficiency in digital marketing channels and tacticsData analysis and interpretation skillsStrong analytical and problem-solving abilitiesExperience with marketing automation toolsExcellent communication and collaboration skillsAbility to think creatively and experiment with new marketing strategiesBenefitsBase Salary + Cache RewardsWork from anywhere in the worldLoose vacation policyFlexible work hoursPlease note this role is for our portfolio company emailable.com#J-18808-Ljbffr