Lifecycle & Content Marketing Manager- Contract

Department: MarketingLocation: Madison, WIDescriptionAt Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.We are seeking a highly execution-oriented Content Marketing Manager to lead the hands-on implementation of SMS, blog, and loyalty program content. This is a contractor role for an experienced operator who thrives in the platforms, builds campaigns end-to-end, and ensures flawless deployment.The primary responsibility is execution: building, scheduling, QA’ing, launching, and optimizing content directly within marketing platforms. The ideal candidate is detail-driven, process-oriented, and comfortable owning tactical delivery from start to finish. Strategic collaboration with the Director, Content and Lifecycle Marketing is expected but won’t be the primary responsibility.RESPONSIBILITIESSMS Marketing (Primary Channel – Heavy Execution)Generate ideas for SMSBrief SMS projects to Creative TeamMaintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of emailBuild, QA, and deploy SMS campaigns and automated journeys directly in platformOwn day-to-day campaign execution, including segmentation and personalizationImplement A/B tests (copy, timing, audience) and monitor resultsMonitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe ratesEnsure compliance with SMS regulations and opt-in best practicesBlog Content Management (Production-Focused)Upload, format, and publish content directly in CMSImplement on-page SEO and AEO recommendationsCollaborate with Director of Content & Lifecycle Marketing to manage content calendar and generate ideasBrief projects into the Creative TeamQA all content for formatting, links, images, accessibility, and mobile responsivenessMaintain publishing cadence and ensure deadlines are metMonitor traffic and engagement performanceManaging Tool for Pop-ups and Quizzes (Onsite Conversion & Engagement)Build, QA, launch, and optimize Digioh pop-ups and quizzesExecute A/B tests on offer, copy, timing, triggers, and creative to increase email and SMS opt-insManage audience targeting logic (i.e. loyalty vs. non-loyalty)Continuously iterate to improve subscriber quality, engagement rates, and overall funnel performancePlatform & Tactical OwnershipOperate directly within Iterable, Builder.io, and Digioh Build audience segments and manage targeting logicConduct pre-send QA checks for every campaign and onsite experienceMaintain documentation and campaign trackersEnsure all deliverables are executed on time and error-freeCollaborate cross-functionally but retain ownership of executionWHAT YOU NEED3+ years of hands-on experience in SMS, retention, or lifecycle marketingDemonstrated experience building, QA’ing, and deploying campaigns directly within marketing platformsExperience with Google AnalyticsStrong communication skills with a performance-driven mindsetDetail-oriented with exceptional QA standardsComfortable working independently and managing deadlinesAnalytical and data-driven; able to quickly adjust based on performanceExperience with Wrike, Iterable, Builder.io, and Digioh preferred Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.THORNE IS AN EQUAL OPPORTUNITY EMPLOYER