Visa Independent - Lead Analytics Engineer – Clickstream - Local to IL

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Octans Group LLC, is seeking the following. Apply via Dice today!Role: Lead Analytics Engineer – ClickstreamLocation: IL (Hybrid)Job Summary:Seeking a Lead Analytics Engineer with strong expertise in clickstream analytics, event instrumentation, and digital journey tracking. This role focuses on designing scalable tracking solutions across web and app platforms, building event schemas, and enabling customer behavior insights through CDP and MarTech integrations.Key Responsibilities:Lead implementation of clickstream and event tracking across digital platformsDesign event schemas, identity resolution, and ensure data qualityEnable funnel analysis, conversion tracking, and customer journey insightsIntegrate and activate audiences via CDPs (mParticle, Mixpanel)Troubleshoot tracking, SDK, API, and data issuesCollaborate with product, CX, and analytics teamsRequired Skills:Strong experience in clickstream analytics & event-based trackingHands-on with event instrumentation & digital analytics implementationExperience with Adobe Analytics & Google AnalyticsCDP tools: mParticle, MixpanelKnowledge of SDKs, tagging frameworks, identity managementBasic Node.js / PHP (Laravel), exposure to ReactFamiliarity with AWS or Google Cloud PlatformNice to Have:Retail or Food industry experiencePaid media integrations (Meta, Google, TikTok, DV360)Note:Avoid profiles focused mainly on SQL/ETL, data engineering, or infrastructure-heavy backgrounds.