Marketing Analyst

Our client is seeking a Contract Call Tracking & Attribution Specialist to help clean up and standardize their call tracking ecosystem. In this role, you’ll partner with marketing, analytics, and business stakeholders to assess the current state, design a scalable taxonomy, and execute a full cleanup to support accurate, reliable reporting.What You’ll DoAudit the current inventory of tracking phone numbers, labels, and account/sub‑account structuresPartner with marketing and business stakeholders to understand the original intent behind existing labels and identify gaps or inconsistenciesDefine attribution priorities and required dimensions (e.g., service line, market/state, campaign, channel, ad group, landing page)Design and implement a standardized naming convention and scalable account structureDocument the new taxonomy with clear rules, examples, and governance guidelinesApply updated labels, tags, and account assignments across all existing numbersValidate changes with stakeholders and reporting teams to ensure attribution flows correctly into BI and call center reportingWhat We’re Looking For3+ years of hands‑on experience with call tracking platforms (CallRail, Invoca, DialogTech, CallTrackingMetrics, Marchex, or similar)Proven experience building or overhauling marketing taxonomies and naming conventionsStrong understanding of multi‑channel marketing attribution (paid search, paid social, display, organic, direct mail)Ability to turn complex, unstructured inputs into clean, scalable systemsStrong stakeholder communication skills, including discovery and recommendation presentationsHighly detail‑oriented with excellent documentation practicesNice to HaveExperience supporting multi‑location or multi‑service‑line businesses (home services, franchise, healthcare, etc.)Familiarity with Five9 or similar contact center platformsExperience integrating call tracking data into BI tools (Power BI preferred; Looker or Tableau a plus)Background working with paid media agencies or in‑house performance marketing teamsThe hourly range for this position is W2 $25-32.50/hr DOE. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information