Sales Development Representative (USA)
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π About AskableHey, weβre Askable - the worldβs most loved user research platform. Loved by whom you ask? Doordash, Sephora, Canva, Mastercard and hundreds more. Not bad right?Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes weβd experienced firsthand. So, we set out to build a new wayβone that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.With offices in Brisbane, London, and Chicago, weβre growing the team to bring Askableβs research power to more teams across the US.ββββββββββββββββββββπ¦ Our cultureOur culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive. We believe work should be fulfilling, exciting, and meaningful.Here, youβre not just part of a team. Youβre part of a community that cares about what theyβre building and how theyβre building it. In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite usβbecause nothing beats winning with a team you genuinely love working with.ββββββββββββββββββββπ‘ About the roleWeβre seeking a high-energy, outbound-focused Sales Development Representative (SDR) to hunt for new business and fuel our US growth.Youβll be the first point of contact for Research, UX, and Product leaders at enterprise brands. Your mission is to build a high-quality sales pipeline through cold calling, email, and social selling. While your main goal is booking discovery meetings for our Account Executives, youβll also leverage our in-person and virtual events, like Insights Exchange Dinners and webinars, as powerful ways to open doors and engage top-tier prospects.ββββββββββββββββββββπ What youβll doOutbound Prospecting: Execute multi-channel cadences (phone, email, LinkedIn) to identify and qualify new business opportunities.Pipeline Generation: Own the top of the funnel by booking high-quality discovery meetings and demos for the Sales team.Strategic Outreach: Use Askableβs events (dinners, meetups, webinars) as strategic "ins" to engage hard-to-reach stakeholders and drive RSVPs that lead to sales conversations.Playbook Optimization: A/B test messaging, monitor conversion rates, and iterate on sequences to stay ahead of the curve.CRM Management: Maintain pristine data in HubSpot and our sales stack to ensure seamless hand-offs to Account Executives.βββββββββββββββββββββ
What Success Looks LikeIn your first 90 days, you will:Learn our ICP, personas, and value story for enterprise Research and UX teamsBuild consistent outbound rhythms across phone, email, and LinkedInStart generating repeatable meetings that convert into qualified pipelineContribute to improving our messaging, sequences, and sales playsββββββββββββββββββββπ¦ Skills And Experience Youβll BringWeβre open to a range of experience levels. If youβve been an SDR, BDR, or worked in another high-output outbound role, weβd love to hear from you.Outbound experience: Experience as an SDR/BDR is preferred, but we also value comparable outbound experience (inside sales, recruiting, fundraising, or similar).Cold outbound confidence: You are comfortable picking up the phone, navigating gatekeepers, and tailoring your pitch to senior stakeholders.Track record: You have hit targets for meetings booked and can demonstrate consistent activity and outcomes.Sales tools: Comfortable with HubSpot, LinkedIn Sales Navigator, and sequencing tools like Lemlist or Outreach (or you can learn fast).Data-driven: You like digging into your own numbers to understand whatβs working and why.Nice To HaveExperience selling into enterprise accountsExperience selling to Product, Design, UX, Insights, or Research teamsFamiliarity with SaaS workflows and multi-stakeholder dealsββββββββββββββββββββπ The mindset youβll needWinning with your team: Youβll be proud of your individual wins, but you find winning as a team more fulfilling.Independence and curiosity: We don't micromanage. Youβll need to think on your feet, solve roadblocks, and take full ownership of your targets.Growth focussed: You thrive on "stretch goals" and are always looking for ways to sharpen your sales craft.Quick to learn: You can quickly grasp the nuances of user research and articulate how Askable solves complex problems for our clients.ββββββββββββββββββββπ Perks and benefitsYour excitement about the role itself is what matters most to us. Perks are just the icing on the cakeCompetitive base salary + commission:Base: $55,000 to $65,000 (depending on experience)OTE: $85,000 to $95,000, with uncapped upside for high-quality results.Generous PTO + Askable Days: One Friday off each month, just for you.Great Health Insurance & 401k MatchingInternational opportunities: Potential travel / training at to London and Australia officesβββββββββββββββββββββοΈ Before you go...Statistics show that members of certain groupsβincluding women and people of colorβare less likely to apply for a role unless they meet 100% of the qualifications. For example, some studies indicate women apply to 20% fewer jobs than men despite similar success rates.At Askable, we care about your potential, not just your checklist. If youβre excited about this role but your experience doesnβt align perfectly, weβd still love to hear from you.