Growth Marketing Manager

Are you an analytical growth strategist who turns data into compounding revenue?Are you an analytical, fact-based, no-nonsense problem solver?Do you turn big-picture goals into prioritized plans with clear sequencing, ownership, and a measure of done?Are you outcomes focused, but quality driven?Do you want to work in an entrepreneurial environment where your work will make a real impact, commercially and humanly?If so, as the Growth Marketing Manager for Joffa Marketplace, you will own our entire B2C growth function: paid acquisition, Answer Engine Optimization, content, email, website conversion, and influencer/affiliate. We’re a Memphis-based 501(c)(3) social enterprise selling ethically sourced, artisan-made goods from 67 maker partners around the world. Every purchase supports economic, social, and spiritual transformation for artisans in under-resourced communities worldwide.You bring the data, the topic thesis, and brand messaging across channels; our Sr. Creative Strategist brings visual creative direction. AI is your operating surface, not a side project: you orchestrate tools, agents, and contributors to compound output rather than scale headcount. You’ll be measured on two numbers, read together: revenue growth and ad cost as a percent of revenue. Both must move the right direction at the same time.This isn’t a role for someone who needs an agency to think for them. We have a CRO tailwind from in-flight testing and a board mandate to grow. Your first 30 days are diagnosis, not activity: evaluate every channel against the data, then propose the sequencing of the highest-impact levers and then execute the proposed plan. You’ll report to the Managing Director as a senior peer to our Sr. Creative Strategist, with a defined path to Director of Revenue for the right hire.What You’ll OwnPaid acquisition strategy, execution, and creative briefs (Meta, Google, and emerging channels).Answer Engine Optimization: visibility in ChatGPT, Perplexity, Gemini, and Claude. Blog, podcast, LinkedIn, Reddit, and high-authority guest placements.Content engine: own brand messaging and copy across paid, AEO, email, influencer, and affiliate. You write the words (with AI orchestration); our Sr. Creative Strategist owns visuals.Email revenue through Klaviyo: flow expansion, segmentation, and lifecycle marketing.Influencer and affiliate strategy: turning external voices into a discovery engine.Website conversion: you diagnose what’s costing us conversion and write the spec; our vendor or your own hands execute.AI tooling and automations that compound: reducing cost per campaign, per piece of content, per experiment.What We’re Looking ForDemonstrated ownership of a growth or performance marketing function, comfortable being measured on efficiency ratios.Hands-on with Meta Ads Manager and Google Ads, including their AI/automation features (Advantage+, Performance Max).Already using modern AI tools (Claude, ChatGPT, and equivalents) as part of your current work, with a track record of building workflows or automations that replaced or compounded prior agency/contractor effort.Klaviyo, Shopify, and analytics fluency (GA4 or equivalent) sufficient to execute without waiting for a contractor.Strong CRO instincts, editorial judgment to run a content engine at volume, and the self-direction to move fast and hold yourself to metrics.Bonus: Paid media brought in-house from an agency, AEO/SEO program-building, comfortable making site changes with agentic coding tools (Claude Code or equivalent), B2B and B2C exposure.Compensation$85K-$115K base depending on experience, plus annual performance bonus of 10-15% of base tied to revenue and ad-efficiency targets (10% at target, up to 15% for exceptional performance). Standard benefits package. Defined path to Director of Revenue for the right hire.How to ApplyIf you can move fast, hold yourself to metrics, and want to be rewarded for it, apply at www.joffa.com/apply. We move quickly and respond to every application.