Market Analyst

Position: Market Analyst – Food ManufacturingLocation: Philadelphia, PAReports To: VP of MarketingPosition SummaryThe Market Analyst is responsible for delivering high-quality, data-driven insights that support strategic decision-making across marketing, sales, and product development within a fast-paced food manufacturing environment. This role focuses on analyzing market trends, consumer behavior, competitive dynamics, and pricing structures to guide product strategy, optimize performance, and drive revenue growth.The position operates at the intersection of data analytics, business strategy, and manufacturing operations, requiring a strong understanding of both market intelligence and the realities of production, supply chain, and retail execution. The Market Analyst plays a key role in ensuring the organization remains competitive, responsive to market changes, and aligned with consumer demand.Key Responsibilities Market Research & AnalysisCollect, analyze, and interpret quantitative and qualitative market data from various internal and external sourcesMonitor industry trends, including consumer preferences, competitor activities, and emerging product categoriesAnalyze supply and demand drivers, pricing influences, and market volatility within the food and CPG sectorsConduct detailed competitive benchmarking and identify opportunities for differentiationDevelop forecasts to anticipate demand shifts and inform business planning Business Intelligence & ReportingDevelop and maintain dashboards, reports, and analytics tools to support decision-makingTranslate complex datasets into clear, actionable insights for leadership and cross-functional teamsPresent findings through written reports, presentations, and visualizationsConduct seasonal and post-launch performance analysis to assess product success and identify improvement opportunitiesEnsure accuracy, consistency, and integrity of all reporting and datasets Product Strategy & Category InsightsSupport New Product Development (NPD) through:Consumer trend analysisMarket demand forecastingCompetitive product benchmarkingProvide recommendations on:Product positioningPricing strategiesPackaging formatsTarget marketsIdentify category growth opportunities, whitespace, and emerging trendsEvaluate the performance of current product lines and recommend improvements Sales & Marketing SupportPartner with Sales teams to support:Pricing strategies and pricing modelsPromotional planning and evaluationStrategic account development initiativesAssist Marketing teams by:Analyzing campaign effectivenessSupporting go-to-market strategiesIdentifying consumer insights to guide messaging and positioningSupport development of retail presentations, reporting, and customer-facing materials Cross-Functional CollaborationWork closely with:Marketing (strategy, campaigns, brand positioning)Sales (customer insights, pricing, promotions)Product Development (innovation and product design)Participate in strategic planning teams and contribute insights to drive business decisionsCommunicate effectively with stakeholders across all levels of the organization Industry Intelligence & Relationship ManagementBuild and maintain relationships with:Industry contactsData providersRetail partnersCollect insights through interviews, networking, and industry researchServe as a resource for internal and external stakeholders regarding market conditions and pricing trendsFood Manufacturing & Industry-Specific ResponsibilitiesManufacturing AlignmentUnderstand production cycles, capacity constraints, and seasonal demand fluctuations (e.g., holiday-driven spikes)Align market forecasts with manufacturing schedules and inventory planningSupport decision-making to minimize excess inventory, shortages, and product wasteSupply Chain & Cost DriversAnalyze the impact of:Raw material costs (e.g., cocoa, sugar, packaging materials)Supplier variability and sourcing challengesTransportation and logistics constraintsProvide insights into cost fluctuations and their effect on pricing and marginsRegulatory & Food Safety AwarenessMaintain awareness of regulatory standards (FDA, GMP, labeling requirements)Understand how compliance, recalls, or quality issues influence consumer perception and market performanceIncorporate regulatory considerations into market analysis and recommendationsRetail & Seasonal StrategySupport planning for key seasonal periods (e.g., Easter, Halloween, major retail events)Analyze retail performance, promotional effectiveness, and merchandising strategiesUtilize retailer data platforms to drive insightsQualificationsRequiredBachelor’s degree in business, Economics, Marketing, Statistics, or a related fieldStrong analytical and problem-solving skillsAdvanced proficiency in Microsoft ExcelExcellent written and verbal communication skillsStrong organizational skills and ability to manage multiple prioritiesPreferredExperience in food manufacturing or consumer packaged goods (CPG) industryFamiliarity with supply chain operations and manufacturing environmentsExperience with data analytics tools (SQL, Tableau, Power BI, etc.)Knowledge of statistical modeling, forecasting techniques, and market analysis platformsCore CompetenciesAnalytical thinking and attention to detailStrong organizational and time management skillsAbility to manage multiple projects and deadlinesEffective communication and presentation skillsCross-functional collaboration and relationship buildingAbility to convert complex data into actionable business insightsRELOCATION IS CURRENTLY NOT BEING OFFERED FOR THIS POSITION