Marketing Manager

Position: Marketing ManagerOrganization: LalamoveLocation: New York City, New York, United StatesAbout LalamoveLalamove believes in the power of community. Millions of drivers and customers use their technology every day to connect with one another and move things that matter. Delivery is what they do best, and they ensure it is always fast and simple. Since 2013, they have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. They are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as they can. Lalamove has massively scaled their efforts across Asia, Latin America, the Middle East, Europe and now has its sights on taking their best-in-class technology to the rest of the world.Position OverviewLalamove is now seeking a high-calibre Marketing Manager based in New York. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth,and retention. As part of the Lalamove founding team in the US team, you will be leading the local marketing team and collaborating closely with the rest of the local and regional stakeholders to achieve marketing excellence.Key ResponsibilitiesResponsible for the marketing success in the US across full funnels.Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of orders, cost control (e.g. CAC) etc.Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned.Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.Derive actionable insights from marketing and product data and take prompt actions in optimization, growth hacking, through constant testing to uncover new marketing opportunities.Oversee and grow the marketing team department, constantly identify revenue and partnership opportunities.To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solutions or any other appropriate functions as required.Qualifications6+ years of work experience and a proven track record of success.Prior experience in a marketing-related role in a tech company is a plus.Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.Proficient with marketing technology tools and able to turn marketing data into actionable insights.Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles would be highly preferred.Organized, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment.Team player with a start-up spirit, able to thrive in a diversified and dynamic working environment.Excellent command of written and spoken English.How to ApplyLalamove has retained Pender & Howe to lead the recruitment initiative for their Marketing Manager position.Pender & Howe is a North American talent advisory firm specializing in leadership recruitment and consulting. We partner with organizations to build high-performing leadership teams, optimize board effectiveness, and support executive career transitions.For more information, visit penderhowe.comFor consideration, please apply via the “apply now” button.By submitting your application, you acknowledge and agree to the collection and use of your personal information in accordance with our Privacy Policy. You may also receive relevant updates from us and can opt out at any time.