Marketing Operations Manager

Job SummaryThe Marketing Operations Manager is responsible for overseeing and optimizing the company's marketing technology stack, with a primary focus on maintaining HubSpot CRM, ensuring seamless data management, and enhancing email marketing initiatives. This role will involve close monitoring of email deliverability, performance metrics, and system integrations to ensure campaigns are efficiently executed and data flows smoothly across platforms. The Marketing Operations Manager will also be accountable for maintaining website functionality, working closely with web developers to ensure the site is optimized for both user experience and lead generation.In addition to managing the operational side of marketing technology, this individual will collaborate with cross-functional teams to improve automation workflows, lead segmentation, and reporting accuracy. The Marketing Operations Manager will play a critical role in driving efficiency and scalability of marketing efforts, ensuring that all marketing systems support broader campaign goals and align with business objectives to maximize lead conversion and customer engagementResponsibilitiesCritical Metrics:Maintain Hubspot functionality and sync with Salesforce and other softwareAdmin marketing activities in Hubspot to promote efficiencyEnsure proper lead funnel functionality from lead capture to lead assignmentAdvise marketing team on best practices with HubSpot toolsAnalytics: Traffic to site, bounce rate, percent new sessions, domain authority, page authority, sms, email analytics, CPL, CPQL, and CPRODashboards for all departments using hubspotCustomer journey reportingKey StakeholdersPrimary SkillsSVP of GrowthVP of PartnershipsMarketing ManagerCreative ManagerMarketing Project ManagerProficiency in Marketing Automation Platforms: Advanced expertise in managing and optimizing HubSpot or similar CRM systems, including automation workflows, lead scoring, segmentation, and reporting.Data-Driven Decision Making: Strong ability to track, analyze, and adjust key marketing metrics, with a focus on lifecycle marketing, conversion rate optimization (CRO), and campaign performance across multiple channels.Email Marketing and Drip Campaign Expertise: Deep understanding of email marketing strategies, including deliverability best practices, A/B testing, and the development of effective drip campaigns to nurture leads.Strong Communication and Collaboration Skills: Excellent communication and presentation abilities to effectively collaborate with cross-functional teams, align marketing strategies, and present data-driven insights and recommendations.Qualifications For Marketing Operations ManagerBS degree in Marketing, Communications, Business, or a related field.3+ years of experience in marketing operations, with a focus on HubSpot management, data analytics, and lifecycle marketing.Proven ability to collaborate with stakeholders to execute data-driven marketing strategies and optimize digital assets, such as landing pages, emails, and website content, for lead generation.Expertise in managing and optimizing email marketing campaigns, CTAs, and lead nurturing through automation platforms; experience with content development (e.g., blogs, infographics, webinars) is a plus.Familiarity with SEO/SEM best practices, social media marketing, and paid digital advertising channels.Extensive experience with HubSpot or similar marketing automation platforms, and Salesforce or equivalent CRM systems.Knowledge of project management tools such as Asana to ensure efficient project execution.Proficiency in Microsoft Office.This is a full-time, in-office, exempt position.Job Posted by ApplicantPro