Director of Enrollment

Director Of EnrollmentThe Director of Enrollment leads and delivers Charis Bible College's comprehensive enrollment strategy across the Woodland Park main campus, all U.S. Extension Campuses, and the Online Campus. This role oversees the Office of Admissions, Student Recruiting, and Charis Marketing to drive measurable year-over-year growth in applications, admissions, registrations, and enrolled/retained students. The Director of Enrollment is accountable for building and optimizing the full enrollment funnel (from first awareness through application, admission, registration, and successful term start) while partnering closely with Academics, Registrar, Bursar, Campus Life, and others on post-enrollment success and persistence through program completion.This leader sets specific enrollment goals, forecasts demand, allocates budget and staffing, and uses data to continually improve conversion and yield. The Director of Enrollment models excellent communication, collaboration, and stewardship; upholds Charis' mission and values; and represents Charis with excellence to prospective and current students, families, churches, ministries, and partners.Essential duties include aligning with leadership and building annual and multi-year enrollment plans with targets by campus, program, and offering (Woodland Park, U.S. Extension Campuses, Online); establishing and managing KPIs for each funnel stage (awareness > inquiry > application started > application submitted > admitted > registration > enrolled), including campus/program conversion rates, time-to-decision, deposit yield, show rate, and persistence across the student lifecycle; directing, coaching, and developing managers and teams across Admissions, Student Recruiting, and Charis Marketing; aligning integrated marketing campaigns (content, web, email/SMS, social, paid media, events, and church/partner outreach) to recruiting calendars and application/registration deadlines; owning and optimizing paid media spend across all channels to hit inquiry, cost-per-lead, and cost-per-start targets; managing budget pacing, A/B tests, and ROI reporting; sourcing, vetting, and managing strategic partners (agencies, vendors, freelancers); leading project/program management for flagship enrollment initiatives (i.e., Charis Masterclass giveaway, Campus Days); building top-of-funnel inquiry volume through partnerships (churches/ministries, conferences, alumni, high-visibility influencers), events (on-campus, regional, virtual), and targeted digital acquisition; identifying and prioritizing marketing and recruiting initiatives for high-impact events (national conferences, regional church/ministry gatherings, youth/young-adult rallies); collaborating with U.S. Extension Campus teams to implement city, state, and region-based recruiting strategies and geo-targeted campaigns for Online Campus; standardizing and documenting admissions policies, evaluation criteria, and decision SLAs; ensuring timely, ministry-minded communication with applicants and families; implementing continuous A/B testing of communications, offers, timelines, and events to improve speed to admit, yield, and show rates; ensuring accurate, compliant record-keeping and data integrity across CRM/SIS and related systems; maintaining rolling 12-month forecasts, weekly dashboards, and campus scorecards; analyzing channel ROI and reallocating budget to top-performing tactics; providing actionable insights to leadership on demand, demographics, trends, risks, and corrective actions; partnering with Student Success, Registrar, Bursar, Student Helpdesk, and Campus Life to align start dates, schedules, scholarship messaging, and onboarding to maximize registered students; coordinating with Operations and IT on systems, integrations, and process automation to reduce friction and response times, serving as business lead on continuous improvements to our student CRM: Anthology Reach; building and managing the enrollment and marketing budgets; negotiating and overseeing agencies, media buys, lead providers, creative vendors, and event contracts with a focus on ROI; recruiting, training, and retaining high-performing team members; providing regular coaching and performance reviews; celebrating wins and sharing best practices across campuses; serving as a visible ambassador of Charis' mission and values; upholding the Tenets of Faith and Doctrine in all communications and partnerships.