Influencer Program Manager

Influencer Program ManagerWe are seeking a full-time Influencer Program Manager to support the Social & Influencer team in building and delivering best-in-class creator campaigns for Minecraft. In this role, you will partner closely with the Influencer Lead and broader marketing teams to execute influencer strategies that drive awareness, engagement, and fandom participation across key beats throughout the year. The Influencer Program Manager will play a critical role in day-to-day influencer operations, including creator outreach, campaign planning and execution, talent logistics, partner communications, and performance reporting. We are seeking an energetic, highly organized self-starter with strong communication skills, deep familiarity with gaming creators, and an understanding of how influencer ecosystems drive culture and community growth. Scope of Work: Support planning and execution of influencer campaigns and creator activations aligned with Minecraft's franchise strategy, game drops, and major cultural moments. Partner closely with the Head of Influencer, Head of Affiliate, Social team, Integrated Marketing, Product Marketing, Consumer Products, Beyond the Game team, and external partners to translate campaign priorities into clear creator-focused plans and deliverables. Manage day-to-day influencer program operations, including creator outreach, contracting workflows, briefing, scheduling, and ongoing communications. Maintain a strong understanding of the Minecraft creator ecosystem, platform trends, and emerging communities across YouTube, Twitch, TikTok, Instagram, and beyond. Help identify and recommend creators that align with Minecraft's brand values, audience goals, and campaign needs, including both top-tier and rising talent. Coordinate campaign logistics such as content timelines, asset delivery, approvals, and launch support to ensure smooth execution across multiple stakeholders. Support creator engagement opportunities tied to tentpole moments such as live events, multiplayer activations, Marketplace partnerships, and sponsored programming. Track and interpret influencer campaign performance, contributing to reporting dashboards and post-campaign recaps while using insights to optimize future activations. Ensure creator partnerships feel authentic, community-first, and aligned with Minecraft's tone, values, and player expectations.