Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Company DescriptionThe Ward Law Group, recognized as one of the Best Places to Work for consecutive years, is where your work truly matters. We serve our community with compassion and excellence, empowering our employees to deliver real results for our clients.We foster a collaborative, innovative, and high-accountability environment where each team member contributes to meaningful outcomes. Our culture values faith, accountability, leadership, loyalty, and service — to our clients, teammates, and community.Join a firm where professional growth meets purpose and where every role contributes directly to life-changing client results.Headquartered in Miami Lakes, with offices in Manhattan and Orlando, The Ward Law Group is expanding nationally, with upcoming locations in New Jersey and Texas.Job DescriptionAt The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.Lead Marketing StrategyBuild and execute a national marketing strategy to scale revenue and reputation across markets.Align all initiatives with firm values: service, leadership, loyalty, and faith.Team Leadership & DevelopmentOversee a team of 15–25+ (social, digital, paid, traditional, creative, content).Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.Full-Funnel ExecutionOwn all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.Ensure strategy reaches and resonates with Hispanic and immigrant audiences.Brand & StorytellingBuild a powerful brand that evokes trust, purpose, and transformation.Tell the firm’s story through emotionally resonant client journeys and community engagement.Marketing Performance & AnalyticsImplement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.Integrate dashboards and reporting to guide weekly/monthly strategy shifts.Technology & AutomationLeverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.Cross-Functional AlignmentWork closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.Multi-State & Cultural ExpansionLocalize campaigns across Miami, Orlando, NYC, and Texas.Navigate compliance nuances for legal marketing (Bar rules) in each state.Budget & Vendor ManagementManage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.Ensure cost-effective campaign execution and vendor accountability.Executive CollaborationServe as part of the Executive Leadership Team.Translate marketing metrics into business outcomes to influence firmwide decisions.QualificationsChief Marketing Officer – Minimum QualificationsMiami Lakes, FL (On-Site)We are seeking a transformational, hands-on CMO who has successfully built and scaled marketing engines in high-growth, service-based organizations.Proven Growth & Revenue LeadershipSuccessfully scaled marketing in a company growing from $50M to $250M+Managed $10M+ annual marketing budgets with strong, measurable ROIExperience driving 30%+ year-over-year growthBuilt and scaled both B2C and B2B acquisition strategies, ideally in regulated or professional services industriesFull-Funnel & Multi-Channel ExpertiseDeep expertise across:Digital: SEO, Google Ads, Meta, social, videoTraditional: TV, radio, billboardsPR, influencer, and brand partnershipsProven ability to combine:Performance marketing (CPL/CPA)Brand storytelling to drive both lead volume and trustExperience managing multi-state and multi-office campaigns, including bilingual marketsStrategic Vision & ExecutionBuilt and scaled national brandsDeveloped repeatable marketing systems (“flywheels”) that compound growthLed marketing transformation initiatives, including:CRM (Salesforce)Marketing automationAI-driven tools and optimizationOperational ExcellenceBuilt and led high-performing in-house teams (15+ marketers)Established:KPIs, dashboards, and reporting systemsMetrics across lead generation, client acquisition, and conversionStrong experience in:Budget planning and allocationVendor and agency managementMedia buying and ROI optimizationTeam Leadership & Development10+ years in senior marketing leadership (CMO, VP, SVP)Managed:7+ direct reports20–30+ person teams across marketing and sales functionsProven track record of:Hiring, mentoring, and developing strong talentBuilding accountable, high-performance teamsData-Driven Decision MakingExpert in translating data into actionable growth strategiesStrong experience with:Salesforce, Google Analytics, CallRailAttribution modeling and campaign trackingAbility to clearly communicate:What’s working, what’s not, and how to optimizeHands-On, Builder MentalityComfortable executing, not just leading strategyThrives in a fast-paced, high-accountability environmentWilling to dive into:Campaign gapsFunnel performanceCreative and channel optimizationWorks cross-functionally with intake, sales, and operations to improve the full client journeyRegulated Industry ExperienceExperience in:Legal, healthcare, insurance, financial services, or similar industriesStrong understanding of:Compliance constraintsReputation managementHigh-trust customer acquisitionExecutive Presence & CommunicationConfident communicator with experience presenting to:C-level leadershipBoardsExternal stakeholdersAble to translate marketing into business outcomes:Revenue growthCAC / CPLROI and retentionRequirements10+ years in senior marketing leadership roles (CMO, VP, SVP)Experience managing teams of 20+ with 7+ direct reportsBachelor’s degree in Marketing, Business, or related field (MBA preferred)Experience with modern marketing stack:Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.Willingness to work on-site in Miami Lakes, FL and travel as neededStrongly PreferredBilingual (English & Spanish)Experience marketing to Hispanic and multicultural audiencesBackground in multi-location or multi-state expansionExperience with:Influencers, community partnerships, or local outreachVideo testimonials, radio, and social campaignsExperience in high-growth, performance-driven environmentsAdditional InformationPaid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium, depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employee’s expense. Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits, paid for by the firm.Life Insurance: For all employees who work 30 hours per week and above, the firm provides 1X earnings life insurance coverage paid for by the firm. In addition, you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.Supplemental insurance options include Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insuranceRetirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.Bonus EligibaleYour talent, skills and experience will be rewarded with a competitive compensation package.The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid in the event the candidate is hired by The Ward Law Group as a result of the referral or through other means.