Digital Experience Specialist

Company Description JAFTEX CORPORATION is a leader in the textiles and fabrics industry, serving as the parent company for renowned brands such as Fabric Editions, 3 Wishes, Free Spirit Fabrics, Blank Quilting Corporation, Studio E Fabrics, Henry Glass Fabrics, and A.E. Nathan. The company specializes in offering innovative and high-quality fabric designs for diverse creative markets. With a rich history and a commitment to excellence, JAFTEX CORPORATION continues to provide cutting-edge solutions and foster creativity in the textile industry. Headquartered in the U.S., the company supports growth and collaboration for its teams and partners. Role Description This is a full-time, on-site role for a Digital Experience Specialist based in Charlotte, NC. In this role, you will oversee the development and execution of digital strategies to enhance user experiences across the company’s digital platforms. Daily responsibilities include analyzing website performance, developing digital marketing initiatives, managing digital projects, and liaising with cross-functional teams to ensure alignment. You will also communicate effectively with stakeholders to implement strategies that drive engagement and brand growth. Qualifications Strong analytical skills with the ability to evaluate data, identify trends, and make data-driven decisions to improve user experiences.Excellent communication skills to clearly convey ideas and collaborate with internal teams, stakeholders, and external partners.Proficiency in digital strategy development and execution for enhancing digital platforms and growing engagement.Solid background in project management with the ability to manage multiple digital projects on time and within scope.Experience in digital marketing techniques to promote products or services and build brand awareness.Proactive problem-solving and organizational capabilities.Bachelor’s degree in Marketing, Digital Media, Communications, or a related field is preferred.Knowledge of digital tools, content management systems (CMS), and analytics platforms is a strong advantage.