Head of Marketing, gt.school (Remote) - $200,000/year USD

OverviewYou are not seeking to oversee campaigns. You are here to take full ownership of growth. Most marketing leadership positions define success by impressions and outputs. This role is measured by enrollments. At gt.school, the demand is already present. Families are pursuing a credible, high-performance K–8 option designed for gifted learners. Our AI-powered approach accelerates mastery and enables students to explore advanced interests and practical skills. The product is proven. The market is prepared.What we require now is a marketing leader capable of transforming demand into scale.You will take full ownership of the enrollment engine for GT Anywhere and lead brand strategy across virtual, campus, and summer offerings. Your goal is clear: convert high-intent demand into 1,000 enrolled families while positioning gt.school as the authoritative name in gifted K–8 education. There is no existing playbook to inherit. You will design the funnel, establish positioning, drive experimentation, and create a dependable execution system leveraging agencies, freelancers, and tools. You will work with autonomy and carry direct accountability for outcomes.If you seek ownership of a concrete target and the authority to create the system that delivers it, let's connect.What You Will Be DoingTaking full ownership of the enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion rates, and CACLeading continuous experimentation to surface and resolve high-impact conversion obstaclesDeveloping the annual marketing strategy for virtual, campus, and summer programs, encompassing positioning, target segments, channel mix, budget planning, and trackable objectivesCreating a high-velocity execution framework that reliably delivers through agencies, freelancers, and marketing platformsCollaborating closely with enrollment and school leadership to convert family insights into more effective messaging and higher-performing creativeWhat You Won't Be DoingManaging awareness campaigns that lack enrollment accountabilityServing as a task-taker for one-off marketing requests with ambiguous ROIWaiting for slow approval cycles or navigating large bureaucratic structures to ship workFocusing on vanity metrics that do not tie back to enrolled familiesHead Of Marketing Key ResponsibilitiesDesign and operate a comprehensive full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.Basic RequirementsBachelor\'s degree (BA or equivalent)10+ years of experience leading full-funnel marketing strategy and delivering measurable outcomes in startup, technology, or high-growth settingsProven accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion ratesStrong analytical capability in funnel performance with a history of diagnosing problems and prioritizing high-leverage improvementsExperience establishing brand strategy, positioning, and messaging at the company levelDemonstrated ability to design and manage scalable execution systems utilizing agencies, freelancers, and marketing technologyAbility to work full-time (40 hours/week) in a remote role based in the United StatesAbout GT SchoolGT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student\'s full potential. They\'re on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Their personalized approach accelerates learning – 2-6 times faster than traditional classrooms. GT School students explore their passions, develop critical thinking skills, and learn to innovate. Because that\'s where genius lies. GT School is where gifted minds turn potential into power.Working with usThis is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.Crossover Job Code: LJ-5750-US-NewYork-HeadofMarketin.001J-18808-Ljbffr