Social, Influencer & Brand Marketing Lead

Company Overview:BENAAR LA is a fast-growing eCommerce fashion brand dedicated to dressing women ages 35+ in elegant, sophisticated, and edgy pieces—at accessible prices. We are passionate about delivering high-quality fashion while fostering a dynamic, inclusive, and creative work environment. Join us as we empower women to express their unique style through thoughtfully curated collections.Overview:We’re seeking a creative, hands-on Social, Influencer & Brand Marketing Lead to bring our brand to life across social media, influencer partnerships, and brand marketing channels. This role is ideal for someone who lives and breathes fashion content, understands how brands grow culturally, and loves creating, managing, and executing day-to-day marketing initiatives.This is a highly creative role, whereby you’ll be responsible for social media, influencer relationships, content creation, photoshoots, and brand storytelling—working closely with leadership and the broader marketing team. This role is in-person in Downtown Los Angeles. This role is contract-to-hire, starting part-time with the potential to go full-time.Key Responsibilities:Social Media & Brand ContentOwn social media channels, including content planning, content creation, posting, community management, and performance trackingDevelop and manage a social content calendar aligned with brand initiatives and launchesCapture, edit, and produce photos and video content for social, web, and marketing useDesign and produce marketing and social assets that reflect the brand’s aesthetic and voiceMonitor analytics across campaigns, website, and CRM to identify opportunities for optimization and growth.Influencer & Creator MarketingLead influencer marketing efforts, including outreach, relationship management, and giftingManage creator partnerships and seeding programs to drive awareness and engagementOversee influencer platforms such as LTK, ShopMy, TikTok Shop, and similar toolsTrack influencer performance and identify opportunities to expand reachBrand Storytelling & Campaign PlanningSupport brand storytelling across all consumer-facing touchpointsOwn brand campaigns end-to-end, from concepting, to planning and managing photoshoots, to editing images and creating marketing assets, to pushing campaigns live across social media and influencer channelsAct as creative lead for how the brand comes to life in all marketing assets, including concepting and graphic designPlan and manage photoshoots, including concept development, styling, shot lists, and coordination.Brand Activations·       Manage influencer and PR events, trunk shows, pop-ups·       Support PR initiatives, brand partnerships, and outreach effortsSecondary Tasks·        Assist with E-commerce operations such as order fulfillment, inventory management, customer outreach, and product line-sheet creation ·        Assist with any other errands or ad hoc tasks to support the team and facilitate smooth operations per business needsQualifications:3-5 years of experience in social media, influencer marketing, or brand marketing (fashion preferred)Strong understanding of social platforms (Instagram, TikTok, YouTube, etc.)Proficiency of influencer platforms (LTK, ShopMy, TikTok Shop, etc.)Proficiency in content creation and designing marketing assets via Canva, Photoshop, Lightroom, Illustrator)Strong creative eye and understanding of fashion, photography, and visual storytellingHighly organized with the ability to manage multiple projectsProactive, self-starter mindsetValid driver’s license and reliable transportationBased in Los Angeles — in-person role