Principal Advisor, Market Access (Morristown)

OVERVIEW:The Principal Advisor, Market Access is a full-time employee responsible for quarterbacking thought leadership initiatives across multiple brands, functioning as a payor marketing specialist for Rare Disease products.NOTE: NOTE: Only candidates in the NJ TriState area (NJ/NYC/Local PA) will be considered for this position.The Principal Advisor, Market Access:leads and develop strategic recommendations for pharma clients in obtaining access and mitigating reimbursement challengesassists clients in creating business solutions and implementing strategies into tactical plansunderstands the client's business needs, and drives agency partners to deliver on their objectives and KPIsbecomes the "Brand Champion" who helps foster team-wide critical thinking and business acumen outside of tactical executionanalyzes brand opportunities at various stages of product life cycles and is knowledgeable in the development of various marketing programs across the pharmaceutical industryworks effectively on cross-functional teams with top decision-makerscollects and analyzes meaningful competitive intelligence, trends, market dynamics, and customer insights that drives client awareness and actiondirects annual/semi-annual/quarterly strategic and tactical planning activities, internally and externallyunderstands healthcare policy, access and reimbursement, pricing and contractingwill foster relationships across all agency partners, including but not limited to Account and Creative teams, earning trust and confidence while ensuring work quality and final deliverables meet and surpass expectationsmust demonstrate an appetite to seek and digest subject matter with swiftness and ease and then articulate that new information quickly for client and agency partnersMORE DETAILED RESPONSIBILITIESOptimize Access:Identify data gaps and develop strategies to uniquely position products for favorable market access considerationsMust be able to own and proactively communicate key subject matter (HEOR, RWE, and key trends relevant to assigned brands) with confidence and easeLeverages industry knowledge to provide key insights and strategic recommendations for positioning a client's business/productsSynthesize Data:Contribute to business development activities and brand planning through insights on landscape analysis, understanding of access drivers and competitors, and evaluation of evidence requirements to influence decision making. Part of this process may be to recommend purchase of secondary or syndicated data, or performance of primary qualitative or quantitative research within the organizationOptimize Execution and Quality Control Practices:In collaboration with agency and client partners, help develop compelling and strategically sound promotional materials that are on strategy and compliant with current FDA regulationsLeadership Presence and Motivation:Both internally and externally, represent the department and agency with confidence, emotional intelligence, integrity, and optimismPresent, promote and defend agency capabilities with ease and adaptabilityRecognize the need for vendor partnerships and spearhead collaborations as neededIdeation and Prototyping:Helps generate fresh tactical ideas, big and small, to execute strategic plansPartners across brands and vendors to iterate proofs of conceptsClient Consultation:Working independently, proactively interfacing with our clients to assess and articulate marketing challengesCollaborates with the client and other Navisync staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications plansClient-facing scenario planning and workshop moderationLeads and manages all annual brand planning activities for various clientsSolutions AdvocacyProvides input throughout the creative development process to ensure all client deliverables are "on strategy"Ensures workstream integrity and function as a subject matter expert resolving any unforeseen issues that may surfaceConduit to third party vendors who may be critical to the implementation of a given programSituational AnalysisComfortable deciphering data, analytics, and unique dialogue from focus groupsAbility to lead, execute, and review primary and secondary research (and select secondary research vendors as needed), as well as syndicated research sources, to identify key customer insights that define the most efficacious approachesHelps define key performance indicators (KPIs) to ensure that strategies and tactics deliver against client goals and objectivesMonitor the success of the programs to demonstrate customer value as well as to ensure that the strategy adapts to important client and market changesPROFESSIONAL HISTORY & REQUIREMENTS:• Degrees preferred: MBA; MPH; PhD; BS Pharmacy; Pharm.D.• Preferred: Minimum 10 years' experience as a market access consultant for pharmaceutical clients• Expertise in Medicare Parts B & D; Buy and Bill; Customer Segmentations; Scenario Planning; Access and Reimbursement; Value-based Messaging; Training; Healthcare Policy and Legislation, Payor Strategy; Specialty Pharmacy; Trade/Distribution; Advisory Boards; Quantitative and Qualitative Market Research; Public Speaking; Cross-functional Collaboration; Brand Planning