Director of Sales Performance - East Coast Region

Director Of Sales PerformanceUnited Flow Technologies is a platform established in July 2021 to invest in the municipal and industrial water and wastewater market. UFT has partnered with market leading businesses to create a national provider of process, pump, automation & control, and other equipment solutions. And we're just getting started making strategic partnerships to provide clean water across the country!United Flow Technologies is seeking a Director of Sales Performance for the Eastern Region. This role supports multiple representative firms and works closely with Regional Presidents and sales leaders to strengthen seller effectiveness, accelerate onboarding, and improve consistency in sales process execution. A key responsibility is enabling strategic commercial initiatives across the region to support long-term growth.The ideal candidate brings strong coaching ability, process discipline, and experience influencing sales teams in technical, multi-stakeholder environments.Seller Coaching & DevelopmentProvide ongoing coaching through ride-alongs, joint customer calls, and account reviews.Build individualized development plans for sellersReinforce best practices for both short-cycle and long-cycle project selling.Strategic Growth EnablementSupport the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.Ensure visibility, communication, and field adoption of assigned commercial priorities.Sales Process & System ExecutionEnsure consistent use of the UFT Standard Sales Process across all Eastern rep firms.Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.Onboarding & Ramp Time ImprovementLead the regional onboarding process for all new sellers.Deliver training on UFT product pillars, customer segments, selling behaviors, and Eastern Region market dynamics.Track onboarding milestones and continuously improve ramp-time effectiveness.Market Coverage & Field InsightsPartner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making.Share field insights with senior leadership regarding risks, opportunities, and emerging needs.Culture & LeadershipBuild strong, trust-based relationships with sellers and managers across the Eastern Region.Promote a culture of accountability, collaboration, and continuous improvement.Influence without authority across a multi-company structure.Required Qualifications7+ years of sales experience in water/wastewater, industrial equipment, or technical/engineering sales.Demonstrated success coaching or leading sales professionals.Strong understanding of municipal/industrial procurement and long-cycle project sales.Excellent communication, facilitation, and interpersonal skills.Ability to travel regionally 5070%.This is a remote position. Candidates must live in MD/DC Metro, Philadelphia, Charlotte, or AtlantaPreferred QualificationsExperience in a rep-firm or multi-company model.Background in sales enablement, sales training, or sales operations.CRM/ERP proficiency and comfort with sales analytics.Experience supporting commercial integration during organizational growth or acquisitions.CompensationBase Range $120,000-$150,000Potential for a yearly performance bonusJoin our team to innovate the future of water and wastewater. You'll collaborate with coworkers who are the best and the brightest, challenge yourself on exciting work, and help build the best water and wastewater platform company in the U.S.UFT is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.