GTM operations & Program Coordinator

About GroundcoverWe’re not here to blend in - we’re here to change how observability works.groundcover has built a radically different approach to cloud-native observability that competitors can’t match. We’re a fast-growing Series B startup delivering the most modern, developer-first observability platform for cloud-native environments. Unlike legacy tools that are heavy, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven world.As our GTM Operations & Programs Coordinator, you’ll own the systems, workflows, and execution support that keep revenue marketing running smoothly end to end: from campaign setup and lifecycle automation to lead routing, reporting, and cross-functional coordination. Join a team that’s redefining the category and shaping how engineers everywhere understand and optimize their systems.This is a hybrid role in San Francisco (3 days a week).ResponsibilitiesOwn day-to-day HubSpot administration (forms, workflows, lifecycle stages, campaigns, reporting)Build and maintain GTM automation connecting campaigns to pipeline and revenueManage lead routing and handoff from marketing to salesSupport campaign, lifecycle, event, and partner program executionCoordinate timelines and deliverables across marketing, sales, and partnersMaintain dashboards and deliver weekly GTM performance reportingDocument and improve GTM processes and workflowsUse automation and AI tools to reduce manual work and improve data qualityRequirements:Must-Haves2–4 years experience in marketing ops, GTM ops, or program coordinationHands-on HubSpot experience (Marketing Hub required)Strong organizational and project management skillsExperience working cross-functionally with marketing and salesHigh attention to detail and data qualityFamiliarity with tools like Notion, Linear, or similarInterest in automation and AI