Field Marketing Senior

OverviewAt Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.Being part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about—locally and globally.Come make an impact every day at Zebra.What We're Looking ForThe primary purpose of the Field Marketing, Senior — Channel Emerging Verticals is to serve as the bridge between vertical marketing teams and the channel partner ecosystem — activating vertical campaigns through VARs, resellers, and distributors, managing MDF end-to-end, and driving measurable sell-through and pipeline results. The role will activate, execute, and develop partner demand programs while maintaining strong channel and field relations. This role drives visibility to, and adoption of, integrated messaging through the partner channel, promotes new product launches through partner-facing enablement, and adapts corporate programs into channel-ready tools and campaigns that accelerate partner growth.This role requires hybrid work (3 days per week in office) in the Lincolnshire, IL or Holtsville, NY locations.ResponsibilitiesManage MDF programs end-to-end — from partner proposal and campaign co-creation through execution, proof of performance, and ROI reporting to leadership and partnersServe as the voice of the channel to internal vertical and product marketing teams — translating partner field insights, activation gaps, and market feedback into campaign adjustments and program recommendationsAssist in the development of Local GTM Strategy along with territory sales leadership, including reputation, demand creation (including events & ABMs), plus sales / channel enablementWork on content and campaign selection and localization to align with top sales priorities in territoryContribute to Regional Solutions Marketing strategy to ensure local view is correctly represented in broader marketing effortsPartner with multiple marketing functions, sales, business intelligence, strategy, and services to support the achievement of the local sales targetBe the marketing support for key, strategic, named and territory accounts across multiple routes to market — direct, partner, distribution, etc.Build & nurture a customer reference pipeline in regionSupport in-country NPI and PR activities, in partnership with globalCreate comprehensive local GTM marketing plansInfluence marketing driven territory pipeline and revenue and provide recommendationsEnsure successful seller adoption of enablement materials and local customer reference pipelineQualificationsRequired Qualifications: Bachelor’s degree in business discipline5+ years’ experience in Marketing, including at least 2 years in channel marketing, partner marketing, or field marketing in a B2B technology environment working with VARs, resellers, or distributorsEquivalency: Candidates with 3+ years of experience will be considered if they have solid channel or partner marketing experience with demonstrated MDF management and partner co-marketing campaign executionPreferred QualificationsChannel partner marketing experience including MDF/co-op program management, partner co-marketing campaign development, and partner enablement in a B2B technology environment Ability to think and act strategically and deliver operational planning alongside Sales leadership to balance the longer game with short term sales prioritiesOrganizational and communication skillsVirtual team working and influencing skillsAbility to technically understand how products fit in to create and deliver a solutionInquiry management & lead routing systems – CRM, PRM Basic understanding of portfolio for effective local executionEvent managementBudget and project management Execution of demand ProgramsB2B Sales & Channel Experience DesiredTravel Requirements: Up to 25%Equal Opportunity EmployerZebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status, or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com.Know Your Rightshttps://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdfConozca Sus Derechoshttps://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdfWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at workplace.accommodations@zebra.com .Pay Range$96,800.00 - $145,200.00 AnnualIncentive CompensationIn addition to base pay, Zebra offers this role the opportunity to earn a performance-based annual cash incentive, at a target equal to 10% of base pay, in accordance with the terms of the applicable incentive plan.Zebra Total RewardsZebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.Salary offered will vary depending on your location, job-related skills, knowledge, and experience.Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.BenefitsWe understand the importance of work-life balance and wellbeing, which is why we offer flexibility for our teams including: hybrid work, adaptable hours, Summer Flex Fridays, Focus Fridays, and an annual companywide well-being day to promote revitalization and success.Job Posting StatementTo protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.AI Technology StatementZebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy.