Brand Manager - Live operation game

Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan. We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games—especially live-service titles—and understands how to scale a game’s presence throughout its lifecycle. Requirements As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested. This role is ideal for someone who: Loves anime, video games, and online fandom culture Understands LiveOps rhythms (seasonal updates, events, roadmap communication) Thrives in a creative environment Can connect marketing with player behavior, community trends, and narrative value Key Responsibilities Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC). Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals. Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns. Monitor player data, KPIs, and community sentiment to optimize content and messaging. Oversee production of trailers, key art, social assets, and campaign creative. Manage brand tone, storytelling, and long-term brand health across all touchpoints. Collaborate with developers on roadmap planning and feature alignment. Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture. Present insights, campaign reports, and product recommendations to internal and external stakeholders. Qualifications Required: 2–4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles. Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs. Deep passion for video games, anime, fandom communities, and digital culture. Excellent communication and storytelling skills (verbal & written). Ability to manage multiple projects with tight timelines. Collaborative mindset and comfort working with creative teams. Preferred: Experience working with JP/EN cross-regional teams. Familiarity with F2P game economics and retention strategy. Bilingual (English/Japanese) is a plus. What We Offer Creative, fast-paced environment where your ideas matter. Opportunity to shape global campaigns for major game IPs. Cross-cultural projects across US and Japan. Flexible hybrid work environment. Growth paths in brand, production, or creative leadership.