GTM Data Analyst

Overview In this role, you partner with Mindshare to measure how brand marketing and executive programs drive awareness and early engagement. You’ll own upper-funnel reporting, frameworks, and experimentation to translate signals into actionable insights. You will collaborate with Brand Marketing, Executive Programs, GTM leadership, and Sales to connect program goals to measurable outcomes. You help shape how Intercom shows up in the market by turning data into strategic recommendations. Compensation / Benefitscompetitive salary and meaningful equitymedical, dental, and vision coverageflexible paid time offparental leave401k plan & matchstock in RSUs ResponsibilitiesOwn reporting and analysis for upper funnel programs—measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiativesDevelop frameworks to assess brand campaign effectiveness—tracking reach, mindshare, and downstream considerationMeasure impact of executive dinners, outreach programs, and high-touch engagement—analyzing accounts reached, engagement, and signalsDesign and analyze experiments across Mindshare programs—testing messaging, channels, formats, and targetingAnalyze who Intercom is reaching across Mindshare initiatives—segmenting by ICP, account tier, persona, and geographyPartner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative goals into structured analyses and share learnings across teams Key requirements5–8 years of experience in analytics, marketing analytics, brand analytics, or related fieldStrong understanding of top-of-funnel metrics—awareness, reach, engagement, consideration, audience compositionExperience designing and analyzing experiments (A/B tests, holdout groups, incrementality)Strong SQL skills; experience with data modeling tools (dbt) is a plusExperience with BI and visualization tools (Tableau, Looker, Streamlit)Comfort working with qualitative and quantitative data and translating findings into actionable insightsProven ability to partner with marketing and executive stakeholders and frame ambiguous questions into analysesClear communication skills to tell a compelling data story to inform creative and strategic decisionscollaboration with cross-functional teamsstrong communication and storytellingstakeholder managementSQLdbtTableau