Head of Marketing

Company OverviewPlutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.Recognition & GrowthInc 5000 honoree - 2 consecutive years recognized for rapid revenue growthSMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)Proven scalability: Built on proprietary technology + dedicated global teamsDual-Brand PortfolioPlutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimizationArtemis ABA: Practice management SaaS platform for ABA therapy providersWhat Makes Us DifferentTechnology-first approach: Proprietary workflows, AI-powered automation, real-time analyticsVertical expertise: Deep specialization in behavioral health, ABA therapy, ASC billingGlobal delivery advantage: Round the clock support with cost savingsKPI driven pricing modelRapid growth trajectory: Expanding client base, geographic footprint, and service capabilitiesPosition SummaryEnterprise B2B Marketing Leader driving aggressive growth strategyReport directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.CRITICAL REQUIREMENTS (Must Have)Enterprise ABM Experience10+ years B2B marketing leadership targeting healthcare enterprisesProven ABM program success with measurable pipelineBuilt and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makersExperience with 12 month enterprise sales cycles involving 5-10 stakeholdersTrack record of 30%+ improvement in sales cycle velocity through ABMHealthcare Industry ExpertiseRCM outsourcing services marketing (medical billing, coding, denial management)Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed boardExperience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimizationKnowledge of HIPAA compliance in marketing operationsExperience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companiesDigital Marketing MasteryHubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing HubFull-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargetingMarketing automation expertise (HubSpot, Marketo, Pardot)Intent data platforms (6sense, ZoomInfo, Bombora)Account-based advertising and personalization (Demandbase, Terminus, Mutiny)AI-Powered Marketing InnovationLeverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimizationMarketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalizationProven track record reducing content creation time by 40%+ while maintaining quality through AI toolsBrand & Market LeadershipTrade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI trackingBrand positioning and messaging: Competitive differentiation against market leadersThought leadership programs: Whitepapers, industry reports, research studies, executive briefingsCustomer engagement: User conferences, customer advisory boards, reference programs, success storiesAnalyst relations: Engaging KLAS, Black Book, Gartner to build market credibilityExecution ExcellenceBuilt marketing function from scratch at growth-stage company ($50M-$100M revenue)Managed marketing budgets $ 3M+ with strong ROI disciplineLed teams of 5-10+ (internal + agencies)Proven content creation engine: case studies, whitepapers, video, webinarsSTRONG PLUS (Differentiators)Industry ExperienceGlobal delivery model marketing experienceABA/behavioral health/ASC market knowledgePE-backed healthcare company marketing experienceMarketing engagement with healthcare CFOs, COOs, and PE portfolio company boardsCompetitive intelligence experienceTechnical CapabilitiesHubSpot certifications (Marketing Software, Inbound, Revenue Operations)AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AIPredictive analytics and propensity modelingMarketing data warehouse architectureAPI integrations and martech stack optimizationStrategic SkillsMarket research and analyst relations (KLAS, Black Book, Gartger)Key Opinion Leader (KOL) development programsPartner/channel marketing experiencePE firm relationship building and portfolio company targetingKEY RESPONSIBILITIESStrategic Planning (25%)Own revenue contribution target through marketing-sourced pipelineDevelop integrated marketing strategy across services (Plutus) + software (Artemis)Build ICP definitions and account selection criteria for ABM programsCreate competitive positioningDesign and execute tiered ABM programsTarget named enterprise accounts with customized campaignsDevelop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizationsBrand, Events & Market Presence (25%)Plan and execute major healthcare conferences annuallyTarget PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfoliosLaunch annual customer conferenceCreate customer advisory boardProduce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reductionEngage KLAS, Black Book, Gartner for vendor evaluations and rankingsBuild PR strategy and media coverage in healthcare trade publicationsDemand Generation (35%)Generate marketing-qualified accounts (MQAs)Drive company pipeline from marketing sourcesExecute LinkedIn ABM campaignsBuild SEM strategy capturing high-intent search traffic (Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapyDevelop board-ready materials: Executive summaries, financial impact assessments, implementation roadmapsOptimize conversion funnelsImplement AI-powered lead scoring, email optimization, and dynamic content personalizationSales Enablement & Team (15%)Create account-specific microsites and personalized landing pagesDevelop competitive battlecards and sales presentation decksBuild CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculatorsWeekly pipeline reviews with sales leadershipRecruit and manage 3-5 person team (demand gen, content, digital, operations, events)Build real-time dashboards tracking account engagement, pipeline, revenueQUALIFICATIONSEducation & ExperienceBachelor's degree in Marketing, Business, Communications (required)MBA or healthcare-related advanced degree (strongly preferred)10+ years B2B healthcare marketing leadership5+ years enterprise ABM program management3+ years RCM or healthcare SaaS marketingExperience selling to CFOs and PE-backed healthcare organizationsTechnical SkillsHubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)AI Tools: Generative AI for content, predictive analytics, marketing automationLinkedIn Campaign Manager + Sales NavigatorGoogle Analytics 4, Google Ads, Tag ManagerABM platforms: Demandbase, 6sense, or TerminusIntent data: ZoomInfo, Bombora, ClearbitAnalytics: Tableau, Looker, or Power BIFinancial modeling tools for ROI/TCO analysisLeadership CompetenciesData-driven decision making with metrics obsessionFinancial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periodsCross-functional collaboration between marketing, sales, product, operationsHealthcare expertise: RCM workflows, HIPAA, healthcare buying committeesC-suite engagement skills: Comfortable presenting to boards and executive teamsExecution speed: bias for action, comfortable with ambiguityStrategic + tactical: 3-year vision while executing daily campaignsWORKING STYLE & CULTURE FITYou'll thrive here if you:Move fast: High-growth environment; execution speed criticalLove data: Every decision backed by metrics; live in dashboardsDirect communication: CEO prefers bullet points, quick decisions, minimal fluffSpeak CFO: Comfortable translating marketing into financial impactEntrepreneurial: Comfortable building from ground up; minimal bureaucracyResults-oriented: Measured on pipeline and revenue, not activitiesHands-on: Not afraid to build workflows yourself while managing the teamWHY JOIN PLUTUS HEALTH?Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectoryImpact: Build marketing function from ground up at critical inflection pointGrowth Market: Healthcare RCM + ABA software both expanding rapidlyTarget Rich Environment: PE firms managing healthcare portfolio companiesCompetitive Advantage: Global delivery model + proprietary technology = cost advantageLeadership: Experienced operators; decisive, empowering CEOAPPLICATION PROCESSSubmit:Resume highlighting ABM results, HubSpot experience, healthcare marketing successBrief answers (2 pages total):Most successful ABM campaign: accounts, tactics, pipeline/revenue impactExample of marketing to CFOs/PE-backed organizations: messaging, content, resultsHow you've used AI to improve marketing efficiency and resultsTrade show strategy for dual brandsApproach to marketing RCM services + ABA software90-day plan: priorities, quick wins, resource needs