Director of Franchise Development (Lead Generation)

Job Description Role SummaryThis position owns the top of the franchise development funnel, with a primary focus on generating high-quality, broker-sourced candidate flow. The Director will lead broker relationships, campaign strategy, and lead generation execution across multiple channels, while building systems and processes that drive consistent, scalable performance.This is a highly visible, high-impact role that blends relationship management, marketing execution, and performance analytics to fuel franchise growth.Key ResponsibilitiesOwn and scale broker-sourced lead generation across national networks and independent consultantsBuild and maintain relationships with top-performing brokers while expanding engagement with emerging partnersRepresent the brand at industry conferences, events, and webinars to drive awareness and pipeline growthDevelop and execute multi-channel campaigns (email, SMS, digital, direct mail, webinars, events)Manage and optimize territory check workflows, response processes, and candidate follow-upDrive improvements in lead conversion through speed-to-lead, messaging, and experience optimizationPartner cross-functionally on resale strategy and experienced buyer targetingTranslate field insights into compelling, operator-focused messaging and positioningManage external vendors and internal support resources to deliver campaigns efficientlyTrack and report on key performance metrics, providing visibility into pipeline health and trendsOwn lead generation budget and ensure strong return on marketing and vendor investmentsContinuously test, refine, and improve outreach strategies to increase broker engagement and lead quality