Global Ecommerce Director

We are seeking a high-impact, growth-driven driven leader to own and profitably scale Commando’s global ecommerce business. This role carries full responsibility for the digital P&L and is accountable for delivering profitable, sustained revenue growth across direct-to-consumer channels.The Head of Global Ecommerce & Digital Growth will lead the strategy and execution across ecommerce, performance marketing, and the end-to-end customer experience—driving acquisition, conversion, retention, and lifetime value. This is a critical leadership role for an operator who can move seamlessly between strategy and execution, with a relentless focus on results. You will make investment decisions, allocate budget across channels, and optimize the digital ecosystem to maximize contribution margin and long-term growth.Location: South Burlington, VT | Full-time | Hybrid (3–4 days/week in office)Pay Range: $130-$180kKey Responsibilities:Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution marginEstablish and manage forecasts, budgets, and performance targetsOptimize nCAC, nROAS, LTV, MER, and channel efficiency to ensure scalable, profitable growthDevelop and execute a global digital growth strategy, aligning with brand marketing to increase consumer awareness and acquisitionScale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates, etc.)Identify and unlock new growth channels (CTV, influencers, partnerships, emerging platforms)Lead site strategy, UX/UI, and conversion rate optimization, owning the site experienceDevelop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etcPartner cross-functionally with brand marketing to ensure best-in-class digital product storytelling and launch executionBuild and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retentionEstablish a rigorous performance and attribution framework across all digital channelsLeverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocationsTranslate data and consumer insights into clear, actionable growth strategiesEnsure end-to-end best in class customer experience— from UX to customer serviceQualifications:8–10+ years of experience in ecommerce, growth, or digital leadership roles.Proven track record of driving measurable revenue growth in DTC or consumer brands.Strong expertise in performance marketing, conversion optimization, and digital analytics.Experience with Shopify and Klaviyo required.Experience with MTA / Attribution tools is highly preferred.Highly analytical, data-driven, and focused on profitable growth.Comfortable operating at both strategic and executional levels.Collaborative and proactive, with a strong sense of ownership.