Senior Manager, Brand Marketing

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.The Senior Brand Manager supports the development and execution of brand marketing strategies that strengthen brand equity, drive consumer preference, and contribute to market share growth for the Trex brand. This role focuses on advertising, media, and integrated marketing activation. The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling.This position manages day-to-day brand marketing initiatives and ensures that campaigns are insight-led, on strategy, and executed with excellence across all consumer touchpoints. The Senior Brand Manager works closely with cross-functional partners to maintain brand consistency and support business objectives.ResponsibilitiesPut safety first – Always!Lead and foster our “people first” culture.Execute annual brand marketing plans that include advertising, media, and integrated campaigns designed to build awareness and consideration (domestic & international).Develop creative briefs and manage the creative development process in partnership with agencies and internal teams.Manage media planning and optimization to ensure channel strategies align with brand goals and deliver measurable results.Translate consumer insights into actionable marketing programs, messaging, and content that resonate with homeowners and contractors.Monitor brand performance, including brand health metrics, campaign KPIs, and media effectiveness, and provide insights and recommendations to senior leadership.Partner with Digital, Channel Marketing, and Product teams to ensure cohesive brand storytelling across paid, owned, and earned channels.Support brand governance by ensuring consistent application of brand identity and messaging across all materials and touchpoints.Manage project timelines, budgets, and agency relationships to ensure initiatives are delivered on time and within budget.Contribute to cross-functional initiatives by partnering with Finance, Sales, Legal, Supply Chain, and other internal teams.Provide guidance and mentorship to junior team members when needed.Perform additional duties as assigned to support brand and business priorities.DIRECT REPORTSManage and provide ongoing performance, coaching, and professional development opportunities for a team of 1 - 5 direct reports.JOB LOCATIONWinchester, Virginia, United StatesPOSITION TYPEFull-Time/RegularExperienceWe are looking for leaders with Bachelor’s Degree in Marketing, Business, or related field and a minimum of 6-8 years of experience in brand management, advertising, or integrated marketing. Required Skills & QualificationsStrong experience in media planning, advertising development, and integrated campaign executionAbility to manage complex projects, timelines, and cross-functional workflowsStrong creative judgment and ability to evaluate concepts against strategy and insightsDemonstrated ability to collaborate effectively and influence across teams (internal & external)Analytical mindset with the ability to interpret data and translate it into actionable recommendationsPassion for understanding consumers and applying insights to marketing decisionsStrong business acumen and understanding of how brand marketing drives financial outcomesCurious, open-minded, and comfortable working in a fast-paced environmentDemonstrated ability to coach or guide junior talentPreferred Skills & QualificationsMBA preferredExperience in CPG or other consumer-driven categories is strongly preferredAt Trex, we believe in persevering even when there’s no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate – always with a firm foundation in safety and integrity.SALARYBase Salary Range: $135,000 - $175,000The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.Benefits & PerksWe believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:Time Off: We’ll give you paid holidays and paid vacation.Health, Dental, and Vision Insurance: Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.401(k) With Company Match: Save for your retirement and we’ll match it dollar for dollar.Tuition Reimbursement: We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.Training and Education: We offer dozens of options to boost your performance – both online and on-site nearby.Stock Purchase Program: Invest in Trex at a discounted price.Employee Discount Program: When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.Who We AreOver 30 years ago, our founders created the world’s first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.Everything We Do Is Grounded In Our Values And Guided By Our Beliefs. We Are Looking For Candidates Who Embody Our Core ValuesDo the Right ThingAct with Boldness and AuthenticityDrive SustainabilityInnovate and AdaptAt Trex, you’ll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding.We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.CAREER ADVANCEMENTAt Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.EEOTrex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.E-VERIFYTrex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.