Director of Marketing

Wright Rehabilitation and Healthcare CenterWright Rehabilitation and Healthcare Center, a premier skilled nursing and rehabilitation facility, is seeking a high-performing Director of Marketing to aggressively drive census growth and strengthen referral market share.This is a results-driven leadership role for a seasoned SNF marketing professional who understands how to build, defend, and grow census in a competitive healthcare market. Only candidates with proven Skilled Nursing Facility (SNF) marketing experience will be considered.Position SummaryThe Director of Marketing is directly accountable for census growth, payer mix optimization, and referral conversion. This leader will own the facility’s census strategy, execute high-impact outreach, and maintain dominant referral relationships with hospitals, physicians, discharge planners, and managed care partners.Success in this role is measured by consistent census performance, referral volume, and conversion results.QualificationsRequired:Minimum 2+ years of marketing leadership experience in a Skilled Nursing Facility (SNF)Demonstrated success in driving census growth and improving payer mixStrong working knowledge of Medicare, Medicaid, and managed care networksProven ability to manage referral pipelines, CRMs, and census reportingConfident communicator with strong negotiation and relationship-building skillsHighly accountable, competitive, and goal-oriented mindsetKey ResponsibilitiesOwn and execute the facility’s census growth strategy, with clear weekly and monthly targetsBuild, maintain, and expand high-producing hospital and managed care referral relationshipsAggressively manage referral pipelines to maximize conversion rates and speed-to-admissionLead and hold the admissions and marketing team accountable to daily follow-up, conversion metrics, and performance standardsIdentify census barriers and implement corrective action plans immediatelyMonitor competitor activity and adjust outreach strategies to protect and grow market shareTrack, analyze, and report census trends, payer mix, referral sources, and ROIPerformance ExpectationsDeliver consistent census growth aligned with facility and regional targetsMaintain strong Medicare and managed care censusDemonstrate measurable improvement in referral conversion ratesEstablish Wright Rehabilitation and Healthcare Center as a top-choice provider in the local referral marketWhat We OfferCompetitive base salary with aggressive performance-based incentivesComprehensive benefits package including health, dental, vision, PTO, and 401(k)Supportive regional and corporate leadership focused on growthOpportunity to lead a high-impact marketing operation with clear expectations and accountabilityThis is a high-visibility, performance-driven leadership role. Only candidates with direct SNF marketing experience and a proven track record of census growth will be considered.If you thrive in a fast-paced environment where results matter, apply today.