Director, Small Market Growth

Job Description: Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact Build and scale a performance creative engine that produces and tests high volumes of content across channels Develop systems to categorize, test, and optimize messaging, hooks, and creative formats Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation Expand into new channels and formats based on performance signals Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation Build automated systems for campaign execution, audience targeting, and performance optimization Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains Drive a product-led, self-serve growth motion that converts traffic into paying customers Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue Partner with Sales to ensure alignment between self-serve and assisted conversion paths Identify and close gaps across the funnel to maximize conversion and revenue yield Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI Analyze campaign and channel performance to inform budget allocation and scaling decisions Build a culture of experimentation, using data and rapid testing to continuously improve performance Requirements: Strong background in high-velocity SMB, B2C, or PLG growth environments Deep performance marketing expertise across paid search, paid social, and SEO/GEO Hands-on operator who actively manages campaigns, builds systems, and executes directly Proven experience owning full-funnel growth, not just top-of-funnel demand generation Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics Experience in product-led growth or self-serve SaaS models Experience in FinTech, compliance, or regulated SaaS environments is a plus Benefits: medical, dental, and vision coverage a 401(k) with company match paid time off and holidays wellness programs an employee assistance program