Performance Creative Strategist

Our customer is the maker of the world's first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery. As the company continues to scale its direct-to-consumer business beyond a $45M+ run rate, they are expanding into additional recovery and footwear products including clogs and slides while investing heavily in creative performance marketing across Meta and TikTok. The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth. About the Position We are seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes. This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards. This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday. Key responsibilities include:Build and maintain a living "angle library" including hooks, objections, athlete insights, reviews, and creative conceptsDevelop and manage a weekly creative testing roadmap with 5-10 new concepts per weekWrite detailed creative briefs and storyboard concepts for editors and creatorsProvide detailed creative direction and frame-level feedback on video content and ad variationsCollaborate with internal content teams, freelancers, athlete talent, and external agenciesManage external creative agency relationships including briefing, review, feedback, and performance alignmentAnalyze Meta and TikTok ad performance data to identify winning concepts and iterate quicklyLead post-launch reviews and creative post-mortems to improve future testing and campaign performanceSupport rapid concept iteration and scaling of winning ads across paid social channels Qualifications3-5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertisingStrong understanding of Meta and TikTok creative best practicesExperience building and testing creative concepts tied to performance marketing outcomesAbility to independently develop hooks, messaging angles, and creative hypothesesStrong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structureExceptional attention to detail across pacing, text overlays, timing, and creative executionStrong communication and briefing skills with the ability to guide editors and creators independentlyComfortable operating in a fast-paced, high-output startup or growth-stage environmentExperience reviewing creative performance metrics and translating insights into future conceptsAbility to manage multiple creative projects and stakeholders simultaneously Experience Preferred candidate backgrounds may include:DTC ecommerce brandsPerformance sports or athletic brandsSupplements, wellness, or fitness productsConsumer health or recovery productsPaid social creative strategyCreator-led ecommerce or UGC environmentsCreative testing and scaling systems Preferred experience includes:Working with athlete-focused UGC or creator campaignsScience-backed or performance-based product marketingBuilding creative testing systems from scratchHands-on experience with media buying or ad account managementCreator or content production background Tools and platforms include:CapCutAdobe PremiereFrame.ioMeta Ads ManagerTikTok Ads ManagerGoogle Sheets and data analysis tools (Motionapp) Compensation and Perks (Value Adds)Base salary range: $100,000-$120,000 + 25% performance bonus opportunityFull benefits packageHybrid work structure with collaborative in-office creative sessions Tues/Wed/ThursOpportunity to directly influence creative strategy and ad performance at scaleClear growth path into leadership within the creative departmentHigh-visibility role working directly with senior marketing leadershipFast-paced, high-growth DTC environment with strong investment in creative production and testing #LI-JM1 #li-Hybrid Thank you for considering this opportunity. Funded.club Senior Recruiters partner exclusively with Startups and are in direct communication with hiring managers and founding team members. Funded.club uses AI-assisted tools as part of our candidate sourcing and screening process. All applications are reviewed by a human recruiter, who makes all decisions about which candidates to progress. If your application seems like a good fit for the position, a real member of our team will contact you soon!