Area Sales Manager

Area Sales Manager – NORAM EastDeep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.We are now seeking an Area Sales Manager to join our US commercial team – covering the NORAM East region.Key Responsibilities:Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categoriesMaintain a strong focus on developing the DSE Control product groupDevelop and implement effective regional sales and distribution strategies (where applicable)Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market shareIdentify and develop new business opportunities while strengthening relationships with existing customersConduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable businessAct as the voice of the customer within the C&A group, while representing the business externally as a trusted partnerPromote both existing and new C&A products to customersWork cross-functionally with internal teams to ensure high levels of customer service and satisfactionMonitor competitor activity and stay informed on market developmentsConduct market research within the customer base to respond effectively to changing conditions40%Effectively negotiates salesDevelop end-customer & distributor relationshipsProvides high degree of focus on DSE CONTROL product groupIdentifies, assesses, attracts and negotiates with potential customersIdentify market opportunities for C&A group products30%Expanding the customer and contact baseDevelop strategic relationships within the regionProvide World class customer supportAchieve sales targets15%Coordinates all marketing activities with distribution partnersMaximises product margins through effective pricing strategiesAchieve customer visits/phone meetings to set targetsCreate and manage quotes for customers with appropriate follow upManage the opportunity pipeline to maximise value for the company15%Presentation and demonstration of productsMaintain customer pipeline data in the company CRM systemWork with internal company functions to address customer issuesMonitor competitor activity, and key market trendsMonthly reportingExhibition attendance where requiredInternal & External Relationships:External relationships will be predominantly with the assigned customer group and the contacts thereinBuild relationships with Management, Internal sales function, technical support, marketing and WarrantyRequirements:Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sectorProven relationships with key decision makers in the control electronics sector within the U.K. & IrelandProven technical and commercial selling and negotiation skillsCommercially astute results orientated team playerStrong written and verbal communication skillsAbility to work from a home office and work independently in a field-based roleAbility to travel internationally adequately to cover assigned territoryAbility to recognise market trends and evaluate competitor strengths and weaknessesFull driving licenceSales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & IrelandProven experience of successful demand generationMin 5 GCSE (or equivalent), Maths and English essential