VP of Sales and Marketing

Vice President of Sales & MarketingShamin Hotels | Richmond, VA (Centrally Based – Minimal Travel)Let’s start with this:What if you could lead a high-impact commercial organization…without living on a plane?At Shamin Hotels, we’re doing things a little differently.This is a senior commercial leadership role overseeing Sales, Marketing, and Revenue Strategy across a large, growing portfolio—but with a meaningful shift from the norm:Centrally based in Richmond, VAMinimal travel by designMore time leading your team.More time shaping strategy.Less time in airports.Why this role is differentWe’re not just operating hotels—we’re part of shaping communities.From award-winning properties to transformative lifestyle-driven projects, our portfolio continues to evolve in ways that elevate both guest experience and the neighborhoods we serve.And we do it with stability and staying power:A leadership team with deep tenure and institutional knowledgeA culture that values long-term thinking over short-term winsA business that’s growing—with intentionWhat You’ll Step IntoYou’ll lead the full commercial engine—bringing together:SalesMarketingRevenue StrategyNot as separate functions… but as one aligned system designed to outperform the market.You’ll help define:How we competeWhere we investHow we growAnd you’ll partner directly with executive leadership on portfolio strategy, acquisitions, and repositioning efforts.What Success Looks Like (Year One)Picture this:You’ve driven measurable RevPAR Index growth across the portfolioThere’s a clear, consistent commercial rhythm across all propertiesSales leaders are aligned, accountable, and performing at a higher levelMarketing is sharper—driving demand, not just activityYou’ve built a strong, stable bench of talent ready to scale with usThis is a build-and-elevate role—not maintain the status quo.Who Thrives HereThis role is built for someone who:Thinks like an owner and executes like an operatorCan zoom out to strategy—and zoom in to details when neededBuilds trust quickly and develops strong leaders beneath themUses data to inform decisions—but leads with clarity and convictionYou’ve likely:Led multi-property or portfolio commercial teamsDriven real revenue growth and market share gainsWorked within major hotel brands (Hilton, Marriott, Hyatt, IHG)Built teams that people actually want to stay onWhat You’ll OwnSales LeadershipCreate clarity, accountability, and performance across the sales organization—from account strategy to execution.Revenue OptimizationPartner deeply with Revenue Management to drive pricing, segmentation, and demand strategy that maximizes profitability.Marketing & Demand GenerationLead modern, data-driven marketing that increases direct demand, improves ROI, and strengthens brand presence. Why ShaminOne of the largest hotel owner-operators in the countryA company known for award-winning hotels and strong brand partnershipsA culture rooted in Team Up, Own It, Passionately ServeA leadership team with exceptional tenure and continuityA portfolio that continues to grow through thoughtful, community-impacting developmentAnd importantly:We believe great leadership doesn’t require constant travelWe believe impact comes from presence, not just visibilityLocationRichmond, Virginia (HQ-based role)Relocation support available.Final thoughtThis isn’t a plug-and-play role.It’s a role for someone who wants to:BuildElevateLeave a mark…while being part of a company that is growing, evolving, and grounded in something real.