Director, Season Ticket Growth & Experience

Director, Season Ticket Growth & ExperienceThe San Jose Earthquakes are seeking a highly creative and results-driven leader to own and accelerate the growth of our season ticket business. The Director, Season Ticket Growth & Experience is singularly focused on one objective: to design, market, and deliver the most compelling season ticket product in Major League Soccer and drive the club to a full season ticket sellout.This is not a traditional sales role. This leader will operate as the general manager of the season ticket business—owning product development, positioning, campaigns, and member experience—while partnering closely with the ticket sales team to convert demand into revenue. This person will report directly to the Sr. Director of Season Ticket Sales and Service.We are looking for people that want to hustle big.Hustle: Having the desire to authentically connect with people, willing to always show up for our fans, and having an innate pride in their work.Big: Devoted to quality in execution, not afraid to swing big, and owning the result.The Director, Season Ticket Growth & Experience is a strategic and creative leader who thrives in ownership of a full business line. You bring a builder mentality, strong accountability for outcomes, and the ability to connect product innovation with revenue growth. You are equally comfortable thinking big-picture about fan experience and diving into the details of pricing, campaigns, and conversion. You operate with urgency, test-and-learn discipline, and a relentless focus on driving demand and retention.This role requires someone who can lead cross-functional efforts, influence stakeholders, and create a best-in-class season ticket ecosystem that drives long-term fan loyalty and revenue growth.Job competencies include:LeadershipStrategic ThinkingGrowth MindsetProduct InnovationFan Experience DesignAnalytical ThinkingRelationship BuildingCommunicationCollaborationRevenue ManagementResponsibilities:Season Ticket Product OwnershipOwn and continuously evolve the season ticket product, including pricing strategy, tiering, benefits, and packagingDevelop offerings across fan segments (premium, families, young professionals, supporters)Introduce innovative membership models such as flexible plans, loyalty tiers, and waitlistsPartner with executive leadership on product direction and decision-makingCampaigns & Demand GenerationDevelop and execute high-impact campaigns that create urgency and drive demandOwn messaging, positioning, and creative direction for all season ticket initiativesBuild key sales-driving moments including launches, deadlines, and eventsDevelop referral, community, and grassroots growth strategiesSeason Ticket Holder ExperienceDesign a best-in-class end-to-end member journey from purchase through renewalCreate exclusive experiences that strengthen emotional connection and reduce churnPartner with stadium operations, marketing, and partnerships to enhance value deliveryLifecycle & RetentionOwn the full lifecycle: acquisition, engagement, and renewalDevelop retention strategies that increase lifetime value and loyaltyBuild programs that reward tenure, advocacy, and engagementCross-Functional LeadershipPartner closely with ticket sales to align demand generation and conversionCollaborate with marketing, content, partnerships, and soccer operationsAlign club storytelling and player narratives with ticket demand strategiesData, Testing & OptimizationEstablish a test-and-learn environment across pricing, offers, and messagingLeverage CRM and fan data to segment and personalize outreachTrack performance metrics and adjust strategies in real timeQualifications:7–12+ years of experience in growth marketing, product development, fan experience, or DTC business modelsProven ability to drive revenue through product innovation and marketing executionExperience owning a business line, category, or major initiativeStrong analytical and strategic thinking skillsAbility to operate in a fast-paced, evolving environment with high accountabilityExcellent communication and cross-functional collaboration skillsExperience in sports, entertainment, or live events is preferred but not requiredSuccess metrics:Growth in total season ticket members (toward sellout goal)Renewal and retention ratesRevenue per member and overall lifetime valueConversion rates across campaigns and sales funnelsFan satisfaction and Net Promoter Score (NPS) among season ticket membersSalary: $90,000 - $110,000 + bonusWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.