Digital Marketer

Marketing Manager - Online Custom Real Estate Signs Do you thrive in a dynamic, fast-paced environment where creativity and data-driven decision-making go hand-in-hand? Are you passionate about the real estate industry and excited to help agents make a statement with unique, custom signage? If so, we want YOU! About Us: Oakley Signs & Graphics is a leading online provider of custom real estate signs, empowering agents to showcase their listings and brands with eye-catching visuals. We sell directly to consumers, offering a wide range of high-quality, customizable signs and exceptional customer service. The Role: As our Marketing Manager, you will play a pivotal role in driving brand awareness, generating leads, and ultimately increasing sales. You'll be a strategic thinker with a passion for developing and executing multi-channel marketing campaigns that resonate with real estate agents across diverse franchises. Responsibilities: Email Marketing: Develop and implement email marketing campaigns for agents using Klaviyo, focusing on lead nurturing, engagement, and conversion. Analyze results and optimize campaigns for maximum impact. SMS Communications: Craft and manage targeted SMS campaigns to drive engagement and special offers. Social Media Strategy: Manage and execute impactful social media campaigns across all relevant platforms, building brand awareness and increasing follower engagement. SEO & PPC Collaboration: Work closely with our SEO and PPC agency partners to ensure optimal campaign performance and alignment with overall marketing strategy. Website Content Creation: Develop engaging and informative content for our website, including product descriptions, blog posts, and landing pages. Ensure content aligns with SEO best practices. Blog Content Management: Oversee the development and creation of valuable blog content that attracts and educates real estate agents. Trade Show Management: Lead the design and coordination of our participation in trade shows, including booth design, presentation materials, and lead generation activities. Discount Code Management: Set up, manage, and analyze the effectiveness of various discount code promotions. Qualifications: 3+ years of experience in B2C/B2B marketing, preferably in the real estate industry Proven success in developing and executing multi-channel marketing campaigns Strong understanding of email marketing best practices and Klaviyo platform Experience with Google Ads and other online advertising platforms Understanding of conversion optimization techniques Strong knowledge of e-commerce platforms and tools, Google Analytics Strong experience with Excel, Powerpoint, Word, Google Suite, Proficient in using Adobe Creative Suite for graphic design and content creation Experience in social media management and marketing Familiarity with HTML5, JavaScript, and other web development languages Experience with social media marketing and content creation Familiarity with SEO and PPC concepts Excellent written and verbal communication skills Ability to work independently and as part of a team Highly organized and detail-oriented Creative and results-driven Bonus Points: Experience with Klaviyo and other marketing automation platforms Experience in the real estate industry Excellent graphic design skills Experience managing trade show participation What We Offer: Competitive salary and benefits package Opportunity to work in a fast-paced, growing company Collaborative and supportive work environment Make a real impact on the success of a leading online brand Ready to make your mark on the real estate industry? Apply today and tell us why you're the perfect fit for this exciting role! Please submit your resume and cover letter for our review. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Job Type: Full-time Pay: $50,000.00 - $58,000.00 per year Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Schedule: 8 hour shift Monday to Friday Work Location: In person